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Programmatic I/O New York 2026

Two-day ad tech conference at Marriott Marquis, New York, 28–29 September 2026. Expect 1,000 delegates, organised by AdExchanger.

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Starts in 14 days · Monday 28 September

Programmatic I/O New York 2026 event banner
Dates28–29 Sep 2026Mon–Tue · 2 days
VenueMarriott MarquisNew York, United States
Audience1,000 delegatescheck the organiser's site
Tickets$1,995 – $2,995USD · pass types vary

About Programmatic I/O New York 2026

The Programmatic I/O New York 2026 will be held from September 28 to 29 in New York City. This conference will gather industry leaders from various sectors including brands, agencies, and platforms. The event will focus on vital conversations surrounding programmatic technologies and AI innovations, particularly how these elements are reshaping the advertising landscape.

Attendees will have the opportunity to engage with keynotes, panel discussions, and network with peers, gaining insights into a rapidly evolving industry.

With a theme centered on "Unleashing Growth Across the Open Web," the conference aims to address how signals, automation, and AI are adapting advertising strategies. Programmatic I/O serves as a crucial platform for sharing best practices and exploring the latest innovations in ad tech.

Participants will also discover how to effectively measure real business outcomes, leveraging modern frameworks to prove the impact of their media investments during this critical period for digital marketing.

Key facts

Dates
Mon 28–Tue 29 September 20262 days
Venue
Marriott MarquisNew York, United States · Open map ↗
Format
In person · Conference
Expected audience
1,000 delegates
Tickets
$1,995 – $2,995 USDlisted on adexchanger.com · pass types and inclusions vary
Organiser
AdExchanger
Language
English
Focus
Ad Tech · Digital Marketing
Official site
adexchanger.com ↗

Dates, venue and prices are checked against adexchanger.com · last updated 14 September 2026 · Report a change

Who attends Programmatic I/O New York 2026

Attending Programmatic I/O New York 2026 is pivotal for advertisers and marketers aiming to stay competitive. The evolving landscape of digital marketing demands a comprehensive understanding of emerging technologies and strategies. At the conference, companies can learn from hands-on case studies and expert insights that are directly applicable to their operations.

By participating, attendees will also engage in discussions addressing privacy issues, measurement challenges, and the ongoing impact of AI on programmatic media. Such insights will provide clarity as brands adapt to changes in consumer behavior and expectations, ensuring they can continue to deliver relevant and effective advertising.

  • Stay updated on industry trends
  • Enhance your network with relevant contacts
  • Gain practical knowledge to apply directly
  • Discover innovative solutions to common problems

Typical delegates

Affiliates & publishersMedia buyersNetworks & programsAdvertisers & brandsAgenciesFounders

Why affiliates and networks go

Who is in the room

1,000 delegates.

Why affiliates and networks go

Networks, advertisers and publishers under one roof — book meetings before you land.

Programme and agenda

Day 1

Monday 28 September

Registration Open — Badge Pickup, Welcome Coffee (4th Floor)
Breakfast Topic Tables
Live Exchange Open — Grab & Go Breakfast (6th Floor)
Welcome to Programmatic I/O
Rewriting the Programmatic PlaybookMarta Martinez
Opening Keynote: CONGRATULATIONS. YOU REACHED EVERYONE. NOBODY CARED.Walter T. Geer III
Beyond the Auction: What Comes Next for Programmatic?Ryan Kenney, Sarah Sluis
Fireside Chat With OpenAIColleen Coulter, Allison Schiff
Networking Break
The AI Accountability Gap: Governance, Risk, and Real-World WorkflowsVictoria McNally, Betty Louie, Nicholas Godlove, Alan Parker
Day 2

Tuesday 29 September

REGISTRATION OPEN (4th Floor)
Grab & Go Breakfast — Live Exchange (6th Floor)
The Clean Room PayoffEmily Proctor
Programmatic in the Agentic Web: Auctions and Measurement When Agents Browse and BuyPriya Bhasin
We Measured Everything, Except Whether We Got What We Wanted - A Practical Playbook for Media AccountabilityGary Guarnaccia, David Nyurenberg
From Signals to Sales: Building a Retail Media Strategy That Proves GrowthDavid DeRobbio, Matt Fantazier, Anna Miller
Networking Break
The Next Generation Of SPOChris Kane, Andrea Kwiatek
Is Creator Marketing Going Programmatic?Jennifer Quigley-Jones
Token Wars: Own Your AI Infrastructure or Keep Renting ItBrian Chap

45 sessions listed · Full agenda on adexchanger.com ↗

Themes on the programme

Ad TechDigital Marketing

What to Expect at Programmatic I/O New York 2026

Expect a dynamic lineup of speakers, including experts from leading companies such as Google Marketing Platform and OpenAI. The agenda is packed with sessions designed to tackle pressing industry challenges, from optimizing media strategies to adopting new technologies. With opportunities for networking and collaboration, attendees can gain invaluable insights that could shape their business models moving forward.

Key themes for this year's event include AI-driven workflows, cross-channel orchestration, and the evolving economics of advertising. Panel discussions will examine how these themes are manifesting in real-world scenarios showcasing practical applications for these complex topics. This enriching experience will aid attendees in making informed decisions to stay ahead in the fast-paced digital environment.

  • Engaging speakers and industry veterans
  • Focused discussions on AI and automation
  • Networking opportunities with top professionals
  • Actionable insights into programmatic strategies

How to Get Involved

To participate in Programmatic I/O New York 2026, interested individuals should visit the event's official website for registration details and ticket information. Spaces are limited, and early registration is recommended due to the event's popularity within the advertising community.

In addition to attending, companies can explore sponsorship opportunities, allowing them to gain exposure and showcase their latest innovations to a receptive audience. Engaging in this manner can maximize a company's visibility within the industry and foster new business connections.

  • Register early to secure your spot
  • Explore sponsorships for greater visibility
  • Join workshops and panels to deepen your knowledge

In pictures

Programmatic I/O New York 2026, previous editionProgrammatic I/O New York 2026, previous editionProgrammatic I/O New York 2026, previous edition

Tickets and prices

Pass price range

$1,995 – $2,995USD

Listed on adexchanger.com when we checked on 14 September 2026. Early-bird, group and agency rates vary; you register on the organiser's website and their refund terms apply.

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Is it worth the spend?

Ticket plus flights and hotel, against the deals you expect to close.

How Registration and Planning Work

This conference is designed for a diverse audience, including advertising and marketing professionals, data analysts, and technology providers. Whether you're part of a brand, agency, or a tech firm, the insights shared at Programmatic I/O will be relevant for anyone involved in digital advertising or looking to enhance their media strategies.

Moreover, decision-makers seeking to implement innovative solutions and develop talent within their organizations will also find immense value from attending. The collaborative environment promotes knowledge sharing, making it a must for anyone serious about the future of advertising.

  • Brand and agency representatives
  • Ad tech solution providers
  • Marketing data analysts
  • Business decision-makers

Venue and getting there

Marriott MarquisNew York, United States

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Entry & visa

ESTA (Visa Waiver Program) or B-1/B-2 visa

Visa Waiver Program travellers need an approved ESTA before boarding; everyone else applies for a B-1/B-2 visitor visa at a US embassy.

Lead time: ESTA: minutes to 72h. B-1/B-2 interviews can take weeks to months.Official United States source ↗Confirm entry rules on the official source before you travel.

Weather

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Forecast within 16 days of the event, monthly average otherwise.

Venue and Travel Details

One of the highlights of Programmatic I/O will be the keynote presentations from industry leaders such as Walter T. Geer III, Chief Creative Officer, and notable experts from Google and OpenAI. Their sessions will cover critical themes such as reinventing creative approaches in programmatic advertising and leveraging AI for audience engagement.

These presentations will not only inspire attendees but also provide tangible takeaways that can be implemented within their organizations. Hearing firsthand from pioneers in the field sets the stage for a forward-looking dialogue throughout the conference.

  • Insights from renowned industry leaders
  • Expert discussions on emerging technologies
  • Opportunities to ask questions and engage directly

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Side events and parties around Programmatic I/O New York 2026

No side events listed yet.Know a dinner, rooftop, meetup or after-party around Programmatic I/O New York 2026? Submit it and it shows here — the dinners are where the deals happen.

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Programmatic I/O New York 2026 FAQ

What are the dates for Programmatic I/O New York 2026 in New York, United States?

Programmatic I/O New York 2026 is scheduled for Sep 28, 2026 to Sep 29, 2026 in New York, United States. Always confirm the final agenda and timezone on the official event page before booking travel.

What venue and city are listed for Programmatic I/O New York 2026?

Programmatic I/O New York 2026 is listed for New York, United States. Venue, hall, and address details can change, so use the official event page as the final source before arrival.

Is Programmatic I/O New York 2026 relevant for Ad Tech teams?

Programmatic I/O New York 2026 is most relevant for Ad Tech, Digital Marketing, with a focus on Ad Tech. It is useful for teams comparing audience fit, meeting value, market focus, and travel timing.

What ticket or registration details are listed for Programmatic I/O New York 2026?

Ticket pricing for Programmatic I/O New York 2026 is not clearly specified in the current AFFMashup record; the connected registration source is adexchanger.com. Check the official registration page for the latest prices and pass types.

Who organizes Programmatic I/O New York 2026 and what is the event focus?

Programmatic I/O New York 2026 is listed with AdExchanger as the organizer and is categorized around Ad Tech. Use the organizer profile and official website to verify updates before attending.

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$1,995 – $2,995 · 28–29 Sep 2026Marriott Marquis, New York
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