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Programmatic I/O New York 2026

Two-day ad tech conference at Marriott Marquis, New York, 28–29 September 2026. Expect 1,000 delegates, organised by AdExchanger.

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Ended 29 September 2026

Programmatic I/O New York 2026 event banner
Dates28–29 Sep 2026Mon–Tue · 2 days
VenueMarriott MarquisNew York, United States
Audience1,000 delegates
Tickets$1,995 – $2,995USD

About Programmatic I/O New York 2026

Why it's on AFFMashup: Digital marketing & ad tech. Covers the traffic sources, ad buying and marketing tools that affiliates and media buyers work with. How we choose events

The Programmatic I/O New York 2026 will be held from September 28 to 29 in New York City. This conference will gather industry leaders from various sectors including brands, agencies, and platforms. The event will focus on vital conversations surrounding programmatic technologies and AI innovations, particularly how these elements are reshaping the advertising landscape.

Attendees will have the opportunity to engage with keynotes, panel discussions, and network with peers, gaining insights into a rapidly evolving industry.

With a theme centered on "Unleashing Growth Across the Open Web," the conference aims to address how signals, automation, and AI are adapting advertising strategies. Programmatic I/O serves as a crucial platform for sharing best practices and exploring the latest innovations in ad tech.

Participants will also discover how to effectively measure real business outcomes, leveraging modern frameworks to prove the impact of their media investments during this critical period for digital marketing.

Key facts

Dates
Mon 28–Tue 29 September 20262 days
Venue
Marriott MarquisNew York, United States · Open map ↗
Format
In person · Conference
Expected audience
1,000 delegates
Tickets
$1,995 – $2,995 USDregistration on adexchanger.com
Organiser
AdExchanger
Language
English
Focus
Ad Tech · Digital Marketing
Official site
adexchanger.com ↗
Affiliate World Asia Bangkok, 9–10 December 2026 — the world’s #1 affiliate marketing conference. Buy tickets now.

Who attends Programmatic I/O New York 2026

Attending Programmatic I/O New York 2026 is pivotal for advertisers and marketers aiming to stay competitive. The evolving landscape of digital marketing demands a comprehensive understanding of emerging technologies and strategies. At the conference, companies can learn from hands-on case studies and expert insights that are directly applicable to their operations.

By participating, attendees will also engage in discussions addressing privacy issues, measurement challenges, and the ongoing impact of AI on programmatic media. Such insights will provide clarity as brands adapt to changes in consumer behavior and expectations, ensuring they can continue to deliver relevant and effective advertising.

  • Stay updated on industry trends
  • Enhance your network with relevant contacts
  • Gain practical knowledge to apply directly
  • Discover innovative solutions to common problems

Typical delegates

Affiliates & publishersMedia buyersNetworks & programsAdvertisers & brandsAgenciesFounders

Why affiliates and networks go

Who is in the room

1,000 delegates.

Why affiliates and networks go

Networks, advertisers and publishers under one roof — book meetings before you land.

Programme and agenda

Day 1

Monday 28 September

07:00 am - 09:15 AM
Registration Open — Badge Pickup, Welcome Coffee (4th Floor)
08:00 am - 08:50 AM
Breakfast Topic Tables
08:00 am - 08:50 AM
Live Exchange Open — Grab & Go Breakfast (6th Floor)
08:50 am - 09:00 AM
Welcome to Programmatic I/O
09:00 am - 09:20 AM
Rewriting the Programmatic PlaybookMarta Martinez
09:20 am - 09:55 AM
Opening Keynote: CONGRATULATIONS. YOU REACHED EVERYONE. NOBODY CARED.Walter T. Geer III
09:55 am - 10:15 AM
Beyond the Auction: What Comes Next for Programmatic?Ryan Kenney, Sarah Sluis
10:15 am - 10:35 AM
Fireside Chat With OpenAIColleen Coulter, Allison Schiff
10:35 am - 11:10 AM
Networking Break
11:10 am - 11:35 AM
The AI Accountability Gap: Governance, Risk, and Real-World WorkflowsVictoria McNally, Betty Louie, Nicholas Godlove, Alan Parker
11:35 am - 11:55 AM
Incrementality at Scale
11:35 am - 12:35 PM
TWIPN Roundtable Workshop: Beyond the Prompt: Building Careers and Leaders in an AI-Powered World (Jolson, 9th Floor)Amanda Forrester, Paula Novacki
11:55 am - 12:20 PM
Is The Pageview Era Over?Anthony Vargas, Michael Peralta, Sara Badler, Michael Mraz
12:20 pm - 12:35 PM
One Plan, Every Screen
12:35 pm - 1:35 PM
Networking Lunch
1:35 pm - 2:00 PM
Follow the Money, Not the HypeShweta Khajuria
2:00 pm - 2:20 PM
Who's Running Your Campaign?
2:20 pm - 2:40 PM
Sound Decisions: Audio’s Role in the Modern Purchase JourneyAnthony Vargas, Katie English, Jeremy Randol
2:20 pm - 2:40 PM
Publisher-only Roundtable Workshop: Build It, Borrow It, or Automate ItJared Collett
2:40 pm - 3:20 PM
Networking Break
Day 2

Tuesday 29 September

7:30 am - 8:00 AM
REGISTRATION OPEN (4th Floor)
8:00 am - 9:00 AM
Grab & Go Breakfast — Live Exchange (6th Floor)
9:00 am - 9:25 AM
The Clean Room PayoffEmily Proctor
9:00 am - 9:25 AM
Programmatic in the Agentic Web: Auctions and Measurement When Agents Browse and BuyPriya Bhasin
9:30 am - 10:00 AM
We Measured Everything, Except Whether We Got What We Wanted - A Practical Playbook for Media AccountabilityGary Guarnaccia, David Nyurenberg
10:05 am - 10:30 AM
From Signals to Sales: Building a Retail Media Strategy That Proves GrowthDavid DeRobbio, Matt Fantazier, Anna Miller
10:30 am - 11:10 AM
Networking Break
11:10 am - 11:40 AM
The Next Generation Of SPOChris Kane, Andrea Kwiatek
11:10 am - 11:40 AM
Is Creator Marketing Going Programmatic?Jennifer Quigley-Jones
11:10 am - 11:40 AM
Token Wars: Own Your AI Infrastructure or Keep Renting ItBrian Chap
12:10 pm - 1:10 PM
Networking Lunch
1:15 pm - 2:00 PM
From Gifting Moment to All-Season Habit: Virginia Food Group's Full-Funnel Growth StoryLydia Pittman, Madan Bharadwaj
1:15 pm - 2:00 PM
Goop’s Blueprint For Real Marketing ImpactAlexa Ritacco Raff, Allison Schiff
1:15 pm - 2:00 PM
MMM vs. MTA Is the Wrong FightSonia Chung
2:05 pm - 2:30 PM
Quit the Guessing Game: Why AI-Driven Media Needs Better Audience DataKayla Jordan
2:35 pm - 2:55 PM
Better Data, Better AI: Building for Performance, Privacy, and ScaleDaniel B. Rosenzweig
3:00 pm - 3:25 PM
Evaluating Your Data Partnerships
3:30 pm - 4:05 PM
The Big Story Live: Hot Takes And Cold DrinksSarah Sluis, Allison Schiff, Alyssa Boyle, Joanna Gerber, James Hercher, Victoria McNally, Anthony Vargas
4:05 pm - 5:05 PM
Networking Unleashed: Wrap Party

45 sessions listed · Full agenda on adexchanger.com ↗

Themes on the programme

Ad TechDigital Marketing

What to Expect at Programmatic I/O New York 2026

Expect a dynamic lineup of speakers, including experts from leading companies such as Google Marketing Platform and OpenAI. The agenda is packed with sessions designed to tackle pressing industry challenges, from optimizing media strategies to adopting new technologies. With opportunities for networking and collaboration, attendees can gain invaluable insights that could shape their business models moving forward.

Key themes for this year's event include AI-driven workflows, cross-channel orchestration, and the evolving economics of advertising. Panel discussions will examine how these themes are manifesting in real-world scenarios showcasing practical applications for these complex topics. This enriching experience will aid attendees in making informed decisions to stay ahead in the fast-paced digital environment.

  • Engaging speakers and industry veterans
  • Focused discussions on AI and automation
  • Networking opportunities with top professionals
  • Actionable insights into programmatic strategies

How to Get Involved

To participate in Programmatic I/O New York 2026, interested individuals should visit the event's official website for registration details and ticket information. Spaces are limited, and early registration is recommended due to the event's popularity within the advertising community.

In addition to attending, companies can explore sponsorship opportunities, allowing them to gain exposure and showcase their latest innovations to a receptive audience. Engaging in this manner can maximize a company's visibility within the industry and foster new business connections.

  • Register early to secure your spot
  • Explore sponsorships for greater visibility
  • Join workshops and panels to deepen your knowledge

In pictures

Programmatic I/O New York 2026, previous editionProgrammatic I/O New York 2026, previous editionProgrammatic I/O New York 2026, previous edition

Tickets and prices

Pass price range

$1,995 – $2,995USD

This edition has ended.

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Is it worth the spend?

Ticket plus flights and hotel, against the deals you expect to close.

How Registration and Planning Work

This conference is designed for a diverse audience, including advertising and marketing professionals, data analysts, and technology providers. Whether you're part of a brand, agency, or a tech firm, the insights shared at Programmatic I/O will be relevant for anyone involved in digital advertising or looking to enhance their media strategies.

Moreover, decision-makers seeking to implement innovative solutions and develop talent within their organizations will also find immense value from attending. The collaborative environment promotes knowledge sharing, making it a must for anyone serious about the future of advertising.

  • Brand and agency representatives
  • Ad tech solution providers
  • Marketing data analysts
  • Business decision-makers

Venue and getting there

Marriott MarquisNew York, United States

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Entry & visa

ESTA (Visa Waiver Program) or B-1/B-2 visa

Visa Waiver Program travellers need an approved ESTA before boarding; everyone else applies for a B-1/B-2 visitor visa at a US embassy.

Lead time: ESTA: minutes to 72h. B-1/B-2 interviews can take weeks to months.Official United States source ↗

Weather

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Forecast within 16 days of the event, monthly average otherwise.

Venue and Travel Details

One of the highlights of Programmatic I/O will be the keynote presentations from industry leaders such as Walter T. Geer III, Chief Creative Officer, and notable experts from Google and OpenAI. Their sessions will cover critical themes such as reinventing creative approaches in programmatic advertising and leveraging AI for audience engagement.

These presentations will not only inspire attendees but also provide tangible takeaways that can be implemented within their organizations. Hearing firsthand from pioneers in the field sets the stage for a forward-looking dialogue throughout the conference.

  • Insights from renowned industry leaders
  • Expert discussions on emerging technologies
  • Opportunities to ask questions and engage directly

Best eSIM plans for United States

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Live prices via eSIM Advice · Confirm final price at checkout. Affiliate disclosure: AFFMashup may earn a commission from qualifying eSIM purchases.

Programmatic I/O New York 2026 FAQ

What are the dates for Programmatic I/O New York 2026 in New York, United States?

Programmatic I/O New York 2026 is scheduled for Sep 28, 2026 to Sep 29, 2026 in New York, United States. Always confirm the final agenda and timezone on the official event page before booking travel.

What venue and city are listed for Programmatic I/O New York 2026?

Programmatic I/O New York 2026 is listed for New York, United States. Venue, hall, and address details can change, so use the official event page as the final source before arrival.

What ticket or registration details are listed for Programmatic I/O New York 2026?

Ticket pricing for Programmatic I/O New York 2026 is not clearly specified in the current AFFMashup record; the connected registration source is adexchanger.com. Check the official registration page for the latest prices and pass types.

Is Programmatic I/O New York 2026 relevant for Ad Tech teams?

Programmatic I/O New York 2026 is most relevant for Ad Tech, Digital Marketing, with a focus on Ad Tech. The current listing references 1000 attendees or participants. It is useful for teams comparing audience fit, meeting value, market focus, and travel timing.

Who organizes Programmatic I/O New York 2026 and what is the event focus?

Programmatic I/O New York 2026 is listed with AdExchanger as the organizer and is categorized around Ad Tech. Use the organizer profile and official website to verify updates before attending.

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Ended 29 Sep 2026Marriott Marquis, New York
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