Silicon Signals 2026: The Future of Intelligent Marketing

Silicon Signals: The Future of Intelligent Marketing is a one-day ANA conference at Deloitte's San Francisco office on Thursday 12 November 2026, hosted by Deloitte Digital. It is in-person only and open to ANA members, and the programme looks at how AI, automation and data are changing the way brands reach and serve customers.

The ANA lists the day as 9am to 4pm. The published agenda runs a little longer, with closing remarks at 4:35pm and a reception until 6:25pm.

What sets the agenda apart is how much of it comes from the ad tech side. AdRoll, Adform, ResponsiveAds and HUMAN all have sessions, alongside Deloitte Digital, investor Jeremiah Owyang and the apparel brand Aura.

Registration is limited to ANA members, so the audience comes from ANA member companies, which include client-side marketers and solutions providers.

• Client-side marketing and brand leaders
• Marketing technology and operations teams
• Data, analytics and measurement leads
• Media and creative teams
• Ad tech and martech providers with ANA membership

John Hardy, the ANA's Senior Vice President of Marketing Technology, opens and closes the day, and one early-afternoon slot is still to be announced. Deloitte Digital gives the opening keynote on martech in the era of agentic and generative AI and later presents new research on anticipating customer needs. Jeremiah Owyang looks at what changes when AI agents become the customer, LockThreat and AdRoll debate the 95–5 rule, Aura shows its body-scanning platform, ResponsiveAds and Lenovo cover intelligent creative systems, HUMAN looks at AI agents in customer journeys, and Adform closes with paid media in the customer journey. The full timetable is in the agenda on this page.

Two sessions go to the heart of affiliate and performance work. Jeremiah Owyang looks at what happens to marketers, publishers and advertisers when AI agents do the discovering and buying, and HUMAN's session covers how a brand identified and handled AI-agent activity across its own digital journeys, a question that matters to anyone whose income depends on tracked traffic. The AdRoll and Adform sessions on demand capture and paid-media measurement round out the ad tech side. The catch is access: only ANA members can register.

Registration is free for Client-Side and Platinum-tier ANA members, $299 for Gold-tier members and $399 for Silver-tier members. Non-members cannot register. The ANA does not refund cancellations or no-shows, but a registration can be transferred to a colleague at no extra cost.

The conference is held at Deloitte's San Francisco office, 555 Mission Street, Suite 1400, San Francisco, CA 94105. Registration opens at 9am, the opening keynote starts at 10am, and a reception follows the closing remarks.