IAB Annual Leadership Meeting 2027

The 2027 IAB Annual Leadership Meeting (ALM), taking place February 1-3 at the JW Marriott San Antonio Hill Country Resort & Spa, focuses on shaping the future of digital media. This flagship gathering attracts industry leaders, disruptors, and visionaries eager to tackle the most pressing topics facing the advertising ecosystem today.

Participants will engage with C-suite executives, agency leaders, and platform decision-makers who will share insights and strategic direction, making ALM the definitive platform where decisions are made and the industry sets its course for the year ahead.

Over the course of three immersive days, attendees will have the opportunity to network and learn from senior leaders across major organizations, including Google, Meta, Amazon, Fanatics, Electronic Arts, and IAB itself. Each session is designed to provide actionable insight into AI, measurement & addressability, privacy, commerce media, and the creator economy.

The event fosters direct engagement between media, agency, brand, and platform leaders, moving conversations from theory to practical execution across the full scope of the digital advertising landscape.

At the 2027 IAB Annual Leadership Meeting, attendees can expect a program built around agenda-setting conversations, candid fireside chats, and dynamic breakouts. The event offers concurrent track sessions, interactive workshops, and dedicated networking opportunities, ensuring attendees can move beyond passive listening into substantive industry dialogue.

Speakers from platforms, brands, agencies, and government will share direct insight into where digital media is headed, giving attendees concrete perspectives on regulation, technology, and strategy. Past editions have featured voices including global AI advisor Zack Kass, actor Kevin Bacon, creator Remi Bader, and Nissan U.S. CMO Allyson Witherspoon. - Three days of breakouts, firesides, and main stage sessions - Complimentary passes available for qualified brand marketers and agency executives - Dedicated ALM Brand Experience Pass with VIP perks, meet-and-greets, and exclusive lounge access - IAB Events Mobile App with agenda, speaker info, and opt-in attendee list Who Should Attend

The IAB Annual Leadership Meeting provides a valuable opportunity for media leaders, agency executives, brand marketers, and platform decision-makers to gain insight into the forces transforming digital advertising. Leaders and innovators will share their successes and challenges, offering perspectives attendees can leverage to advance their own strategies.

As IAB's flagship annual event, ALM 2027 moves to San Antonio, Texas, following a strong 2026 edition. It is tailored for those seeking to turn conversations into strategy, partnerships, and forward momentum heading into the new year — bringing the industry's most influential voices together to tackle AI, privacy, and the evolving creator economy head-on.

Whether attendees are established industry leaders or emerging voices navigating digital advertising's next chapter, this event is designed to meet the needs of both, positioning ALM as the place "where decisions are made, strategies are born, and the industry sets its course." Venue

The event will be held at the JW Marriott San Antonio Hill Country Resort & Spa, spanning 600 scenic acres in Texas Hill Country. The resort features the 9-acre River Bluff Water Experience, a full-service luxury spa, six on-site restaurants, and 268,000 square feet of versatile indoor and outdoor event space, including elegant ballrooms and open-air pavilions.