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Editorial policy

How we choose events

AFFMashup lists events for people who buy or sell traffic, or run or join affiliate, partner and referral programmes. An event is listed when that audience is a real part of who attends.

295 events listed2 core topics5 related topics

01What the directory is for

Core topics are listed without further explanation. These are the events the directory exists for.

Affiliate & performance marketing70 events

Affiliate, partner, CPA, lead-generation and media-buying events: the people who buy and sell traffic.

iGaming & betting79 events

Casino, sportsbook and lottery operators and the affiliates who send them players; the largest affiliate vertical.

03What we leave out

Events whose audience does not buy traffic or run partner programmes are not listed, however large they are:

  • Generic AI, machine learning and data-science conferences
  • Enterprise IT, cloud and security events
  • General technology and startup festivals (for example Web Summit, GITEX, Slush)
  • Video-game development and publishing (iGaming is in scope; the games industry is not)
  • Bank, payments-infrastructure and corporate-finance executive events
  • Medical, academic, scientific and industrial conferences

When one slips in, it is removed and its page returns 410 Gone. A few that already rank in search stay online for reference while they are reviewed, marked as outside these criteria on their page.

04How a listing is checked

  1. Dates, venue and prices are checked against the organiser's own site, and each event page shows when.
  2. The topic decides whether an event is listed. A Featured label marks a promoted placement and does not change these criteria (ranking criteria).
  3. Spot a wrong listing or a missing event? Tell us or submit it, and it is reviewed against this page.

280 of 295 listed events fall under these topics. Know one we should add?

Suggest an event