Programmatic AI

Programmatic AI 2026 is AdExchanger’s dedicated conference for applying artificial intelligence across modern advertising, media, and ad operations. Held May 18–20, 2026 at Park MGM in Las Vegas, the event focuses on turning AI from theory into practical workflows that improve planning, buying, measurement, and creative performance. Attendees encounter a mix of main-stage sessions, breakouts, hands-on workshops, and networking formats designed to show AI “in action” across the programmatic ecosystem.

Programmatic AI is designed for professionals working directly with digital advertising, programmatic buying, and AI-driven marketing. Brand marketers attend to learn how AI can support smarter planning, bidding, and creative optimization. Agency professionals gain exposure to scripting tools, workflow design, and incrementality strategies that can be applied to client campaigns. Publishers use the event to understand agentic web monetization and data product development, including how to package first-party data into flexible AI-driven products.

Ad tech executives benefit from networking with peers and exploring live AI demos that reveal emerging product and partnership opportunities.

The official theme for Programmatic AI emphasizes mastering the shift to intelligent media and moving beyond buzzwords toward tangible business outcomes. The agenda highlights how AI can help brands and agencies plan smarter, buy faster, and automate high-performing creative.

Key themes include AI in media planning, creative optimization, workflow optimization, data privacy, measurement reinvented, agentic optimization, responsible AI, and the human advantage. These topics are explored through sessions on consumer behavior in AI environments, agency adoption challenges, publisher value in the agentic web, and evolving definitions of premium content.

Programmatic AI 2026 runs across three days with a structured mix of receptions, main-stage presentations, breakout tracks, and small-group interactions. The event opens with a welcome reception and workgroup ice breakers on May 18, where attendees are grouped into small teams for a tech-focused activity that informs discussions over the following days.

On May 19, the program features a networking breakfast, opening remarks, and a keynote on how consumers increasingly rely on AI platforms to research products and shape purchase decisions. Throughout the day, attendees can join sessions on agency AI workflows, agentic publisher strategies, accessible intelligence, AI-generated content quality, and AI advancements in creative enterprises.

The detailed agenda illustrates how Programmatic AI blends strategic talks with practical case studies and peer interaction. Live Exchange segments provide structured networking and meet-ups for agency leaders, publishers, brand marketers, and women in programmatic communities. Breakout sessions dive into publisher revenue models in AI-driven environments, agentic data products such as weather intelligence for campaign triggers, and AI optimization across the campaign lifecycle.

Workshops and live demos give participants opportunities to see AI tools operating in real workflows, from data agents and measurement systems to creative and media optimization engines.

Networking is a core part of Programmatic AI’s design, with structured breakfasts, lunches, receptions, and meet-ups integrated into the schedule. Attendees can connect with peers across agencies, brands, publishers, and technology providers, as well as interact with Live Exchange partners. The event’s primary goal is learning, with content tailored for all experience levels in English and scheduled in the PST time zone.

Participants are encouraged to check the official website for the latest sponsor details, full speaker list, and any updates to the agenda.

Ticket information indicates a premium price range, with passes covering access to sessions, networking meals, and selected workshops, and attendees are advised to confirm refund policies and registration specifics directly on the registration page before committing.

Programmatic AI uses a dedicated registration portal for conference passes and related options. The published price range reflects a spectrum from limited-access passes to more comprehensive packages, aligned with its positioning as a premium learning-focused event in the ad tech space. Prospective attendees should review the official registration site to confirm current ticket tiers, availability, and any conditions around changes or cancellations.

Given that visa support is not listed as part of the offering, international participants are expected to arrange their own travel and documentation while aligning their plans with the event dates at Park MGM in Las Vegas.