Zero Click Sydney 2026

Zero Click Sydney 2026 brings Profound's AI search conference to Jones Bay Wharf in Pyrmont on Tuesday 27 October 2026. It is the Australian stop on the Zero Click World Tour, and the line-up is local: speakers come from Atlassian, Princess Polly, ahm, TBWA and Virgin Australia, alongside Profound's own team.

Entry is free, but seats are limited and handed out through a request form, so a place is only confirmed once Profound approves it. The afternoon starts with a welcome and networking at 1:30pm, talks begin at 2:30pm, and cocktails and networking run from 5:30pm until 10pm.

Profound pitches Zero Click at any marketer or technologist working through the move to AI search. In Sydney that points to:

• Heads of SEO and search
• Performance and growth marketers
• Paid media and content leads
• Creative and media agencies
• Publishers and SEO affiliates
• Brand marketing leaders

The brand sessions are short, around 15 minutes each, and come from teams already working on AI search: Atlassian's Angela Feng on how discovery has been rewired, Princess Polly's Destiny Flaherty on lessons from the front line of AI search, TBWA and ahm on AI as the new aggregator, and Virgin Australia's Angela Grant and Liam Kirk on building an AI search strategy. Profound fills the rest of the afternoon with sessions on marketing in the AI era, the marketing engineer role, agentic attention, its platform and the future of agentic advertising. The full running order is in the agenda on this page.

The brands on stage cover fashion retail, travel, insurance and software, the same categories where affiliates and comparison sites compete for search traffic. Hearing how Princess Polly, ahm and Virgin Australia now approach discovery through AI assistants is useful context for Australian SEO affiliates, publishers and performance marketers, and the evening networking is a chance to meet the people behind those strategies.

There is no ticket to buy. Every attendee, including any colleague or guest, fills in Profound's request form and waits for approval. Refreshments are served through the afternoon, with light bites during the evening networking and gluten-free and vegetarian options.

Zero Click is in-person only. Any recordings Profound releases go to Zero Click Unlocked, its on-demand library.

Jones Bay Wharf is at 26-32 Pirrama Road in Pyrmont. For anyone staying over, Profound has a preferred rate at the Kimpton Margot Sydney, 15% off the best available rate.

The evening before, on Monday 26 October, Zero Click Eve brings the Profound community and partners together at The Glenmore Hotel, 96 Cumberland Street in The Rocks, for drinks, food and casual networking. Prosperity Media is listed as a partner for the night.