Zero Click London 2026

Zero Click London 2026 is a free afternoon conference on AI search and brand visibility, hosted by Profound at Magazine London on Thursday 22 October 2026. London is the first stop on the Zero Click World Tour, which moves on to Sydney and Singapore later in the month.

Places are free but limited, and every attendee has to request a spot through Profound's form. Doors open at 1:30pm, talks start at 2:30pm, and the day ends with cocktails and networking from 6:40pm until 10pm.

The programme mixes Profound's own research and product sessions with case studies from brands working out how to appear in AI answers. Speakers include marketing leaders from The Estée Lauder Companies, Nestlé, De Beers Group, Bank of Ireland, LinkedIn and Accenture, plus Anthropic's head of applied AI for EMEA.

Profound says the event is for any marketer or technologist dealing with the move to AI search. The room suits:

• Brand marketing and digital leaders
• SEO, content and search teams
• Performance marketing leads
• Agencies working on GEO and AEO
• Publishers and SEO affiliates
• Marketing technologists

Profound has published the full running order, shown in the agenda on this page. Its own team covers marketing in the AI era, the marketing engineer role, agentic attention, its platform and the future of agentic advertising, while the brand sessions are the main draw: De Beers Group with GreenPark Digital, Bank of Ireland, Anthropic, a panel with Barclays, On and The AA, LinkedIn, Accenture, Nestlé and The Estée Lauder Companies.

AI answers now sit between searchers and the sites they used to click through to, and content affiliates and publishers feel that first. Zero Click is where large brands explain how they are handling the same shift. SEO affiliates, publishers, performance marketers and agencies will get the most from the sessions on how AI assistants choose which brands to recommend, and from Profound's research on agentic advertising.

Attendance is free. Space is limited, so every place goes through Profound's request form, and would-be guests have to request their own spot. It is worth waiting for confirmation before booking travel. Refreshments run all afternoon, with light bites during the networking and gluten-free and vegetarian options.

Zero Click is in-person only. Available recordings are released afterwards through Zero Click Unlocked, Profound's on-demand library.

The conference takes place at Magazine London. For overnight stays, Profound recommends the InterContinental London - The O2, with a booking link on the event page.

On the evening of Wednesday 21 October, Profound hosts Zero Click Eve in Shoreditch: drinks, food and casual networking across a route of bars that includes Seed Library and The Blues Kitchen Shoreditch.