SMX Munich 2027

SMX München 2027, taking place April 5-7 at the ICM International Congress Center Munich (with workshops on April 5), focuses on making sense of a search landscape being reshaped by AI. This leading DACH-region conference attracts SEO, SEA, and marketing managers eager to move beyond theory into concrete, actionable strategies for AI Overviews, Generative Engine Optimization (GEO), and the next generation of search marketing.

Participants will engage with internationally recognized experts who share direct insight and practical know-how, making SMX München the definitive platform for search professionals navigating rapid industry change in the DACH region.

Over two days of conference programming, attendees will have the opportunity to network and learn from top-tier speakers including Jes Scholz, Marty Weintraub, Frederick Vallaeys, Purna Virji, Carolyn Shelby, and Dawn Anderson. Each session is designed to provide vendor-independent, editorially curated content — genuinely useful know-how rather than sales pitches.

The event fosters direct engagement between search professionals across GEO, SEO, and SEA, turning shared challenges — shifting platforms, redefined KPIs, growing data gaps — into concrete next steps that attendees can act on immediately.

SMX München provides a valuable opportunity for SEO managers, SEA specialists, content marketers, and digital marketing leaders to gain insight into the forces reshaping search. Leading practitioners from companies including Zalando, Müller, METTLER TOLEDO, and Condé Nast share their real-world experience, offering perspectives attendees can apply directly to their own strategies.

Networking at SMX München allows professionals to connect with peers across the DACH search marketing community, form valuable relationships, and exchange ideas that carry forward long after the conference ends — testimonials consistently describe SMX as a "must-visit" annual fixture for anyone working in search.

At SMX München 2027, attendees can expect a program built around focus tracks, interactive session formats, hands-on workshops, and dedicated community moments including a Pub Quiz and After Dark networking event. The conference is entirely vendor- and agency-independent — run by a neutral editorial team, with every session curated for relevance and focus.

Speakers from across the search industry share direct insight into where GEO, SEO, and SEA are heading next, giving attendees concrete strategies they can apply the moment they return to work. As attendees consistently describe it: depth over buzzword bingo, and speakers with real practical experience rather than theory.

• Internationally recognized speaker lineup
• Interactive formats: keynotes, workshops, Pub Quiz, After Dark
• Vendor-independent, editorially curated sessions
• Co-located with the Data Demystified Summit Munich

As Europe's largest search marketing conference and part of Rising Media's broader SMX portfolio — alongside SMX Advanced and SMX Paris — SMX München has built its reputation over years as the definitive DACH-region gathering for GEO, SEO, and SEA professionals. It is tailored for those seeking strategic depth rather than surface-level trend-spotting.

Whether attendees are experienced search leads navigating AI-driven disruption or newer practitioners looking to build foundational expertise, this event is designed to meet the needs of both — consistently rated by returning attendees as the best search conference in Germany.

The event will be held at ICM – Internationales Congress Center München, located at Am Messesee, 81829 München, Germany. The venue supports large-scale international conference programming, anchoring SMX München as the premier stop on the European search marketing calendar.