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SMX Advanced Europe 2026

Three-day digital marketing conference at Meliá Hotel Berlin, 29 Sep – 1 Oct 2026. Organised by Rising Media Ltd.

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Ended 1 October 2026

SMX Advanced Europe 2026 event banner
Dates29 Sep – 1 Oct 2026Tue–Thu · 3 days
VenueMeliá Hotel BerlinBerlin, Germany
AudienceSize not published
Tickets€995 – €2,495EUR

About SMX Advanced Europe 2026

Why it's on AFFMashup: Digital marketing & ad tech. Covers the traffic sources, ad buying and marketing tools that affiliates and media buyers work with. How we choose events

SMX Advanced Europe 2026 will take place from September 29 to October 1 in Berlin, Germany. This conference caters to advanced search marketers, focusing on deep learning and strategic insights in SEO, PPC, and AI. With interactive sessions featuring industry experts, attendees will gain practical knowledge and tools to enhance their marketing strategies.

Over three days, participants can expect to engage in two intensive days of advanced sessions followed by a Deep Dive Day designed for hands-on learning. This event guarantees exposure to the latest strategies and best practices in digital marketing, where peer discussions and expert guidance can significantly impact attendees’ professional growth.

Key facts

Dates
Tue 29 Sep – Thu 1 Oct 20263 days
Venue
Meliá Hotel BerlinBerlin, Germany · Open map ↗
Format
In person · Conference
Expected audience
Not published
Tickets
€995 – €2,495 EURregistration on smxadvanced.eu
Organiser
Rising Media Ltd
Language
English
Focus
Digital Marketing
Official site
smxadvanced.eu ↗
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Who attends SMX Advanced Europe 2026

Attendance at SMX Advanced Europe 2026 is vital for search marketing professionals who aim to stay ahead of industry trends. The event does not rely on vendor-driven content but instead focuses on what experienced marketers need to know to make informed decisions. This structure fosters an environment for authentic discussions around the challenges faced by professionals today.

The conference's vendor-agnostic approach allows participants to access diverse insights without bias. This focus on independent learning means that attendees can expect to absorb valuable knowledge that they can directly implement in their strategies, making the conference highly beneficial for all participants.

  • Learn from industry leaders
  • Engage in vendor-agnostic discussions
  • Focus on actionable insights

Typical delegates

Affiliates & publishersMedia buyersNetworks & programsAdvertisers & brandsAgenciesFounders

Why affiliates and networks go

Why affiliates and networks go

Networks, advertisers and publishers under one roof — book meetings before you land.

Programme and agenda

Day 1

Tuesday 29 September

07:00 am
SMX Advanced Morning RunJohan von Hülsen
08:00 am
Registration (open until 17:45): Arrive, Get Oriented, Start the Conversation
09:00 am
Opening Keynote: How Authority Is Evolving In The Age of AI SearchLisa Paasche, Ann-Kathrin Reitmeyer
10:00 am
Coffee Break: Notes, Debriefs, Reality Checks
10:30 am
Untangling New Generative Search Myths in SEODawn Anderson, Ann-Kathrin Reitmeyer · SEO/GEO Track
10:30 am
Drive Incremental Growth with Advanced MeasurementGinny Marvin, Anu Adegbola · PPC Track
11:20 am
SEO for LLMs: Not all LLMs are created equalViola Eva, Ann-Kathrin Reitmeyer · SEO/GEO Track
11:20 am
ChatGPT Ads: Learning from Big Budget InvestmentsSam Tomlinson, Anu Adegbola · PPC Track
12:20 pm
Lunch Break: Where Conversations Deepen! Refuel and Reconnect.
01:30 pm
Indexation Under Pressure: How to Get Indexed and Stay IndexedJohan von Hülsen, Ann-Kathrin Reitmeyer · SEO/GEO Track
01:30 pm
Fight the Algorithm, Control the Flow: A Data-Led Ecommerce Advertising PlaybookAmy Stamper, Anu Adegbola · PPC Track
02:20 pm
Roundtable Discussions: BEST ADVICE EVER – Focus SEO/GEO
02:20 pm
Roundtable Discussions: BEST ADVICE EVER – Focus PPC
03:35 pm
Getting Your Brand Into the Heart of the Internet: Reddit SEO StrategyBenjamin Szturmaj, Ann-Kathrin Reitmeyer · SEO/GEO Track
03:35 pm
Creative Effectiveness on YoutubeJuliana Jackson, Anu Adegbola · PPC Track
04:30 pm
Evening Keynote Conversation: Organic, Paid, and AI Search: How Leading Brands are Building one SystemLaura Crimmons, Julia Halter, Inderpaul Rai, Gus Pelogia, Helen Pollitt, Anu Adegbola, Jono Alderson
05:45 pm
SMX Networking Reception – Drinks, Conversations, and Connections.
07:00 pm
Dinner with Friends
10:30 am
SEO/GEO Track: Untangling New Generative Search Myths in SEODawn Anderson, Managing Director and Founder, Bertey; Ann-Kathrin Reitmeyer, Independent SEO Consultant · SEO/GEO Track
10:30 am
PPC Track: Drive Incremental Growth with Advanced MeasurementGinny Marvin, Ads Product Liaison, Google; Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land · PPC Track
Day 2

Wednesday 30 September

07:00 am
SMX Advanced Morning RunJohan von Hülsen
08:30 am
Coffee, Connections & Networking Kickoff
09:00 am
Rendering Strategies for the Web That’s ComingSam Torres, Ann-Kathrin Reitmeyer · SEO/GEO Track
09:00 am
Advanced Bidding in Google AdsJyll Saskin Gales, Anu Adegbola · PPC Track
10:30 am
Beyond Search: How AI Agents Are Redefining Information DiscoveryKeynoteFarah Ayadi, Ann-Kathrin Reitmeyer
11:20 am
Beyond Patents: Discovering How AI Search Works Through DevTools EvidenceDavid Konitzny, Christiane Kunisch, Ann-Kathrin Reitmeyer · SEO/GEO Track
11:20 am
From Vibe Coding to a Second Brain: The Performance Marketer’s Ultimate AI systemMatt Beswick, Anu Adegbola · PPC Track
01:30 pm
You Can’t Test Your Way Out of A Black Box: What Retrieval Mechanics Actually Tell Us About GEO MeasurementAmanda King, Ann-Kathrin Reitmeyer · SEO/GEO Track
01:30 pm
Optimizing AI Max for Search With the Help of ScriptsNils Rooijmans, Anu Adegbola · PPC Track
03:00 pm
The AI-Powered ICP: How to Update Your ICPs and Build an Entire Content Strategy That ConvertsAshley Segura, Ann-Kathrin Reitmeyer · SEO/GEO Track
03:00 pm
The Lies Your Data Is Telling You: 6 Statistical Failure Modes in Large-Scale Google AdsIgor Ivitskiy, Anu Adegbola · PPC Track
03:50 pm
When to Use (and Avoid) MCP ServersGus Pelogia, Ann-Kathrin Reitmeyer · SEO/GEO Track
03:50 pm
Lead Gen in the Age of AI: Leveraging New Ad Formats for Full Funnel MarketingAaron Levy, Anu Adegbola · PPC Track
04:30 pm
Wrap Up Session
09:00 am
SEO/GEO Track: Rendering Strategies for the Web That’s ComingSam Torres, Sr. Mgr of Tech SEO, Pipedrive; Ann-Kathrin Reitmeyer, Independent SEO Consultant · SEO/GEO Track
09:00 am
PPC Track: Advanced Bidding in Google AdsJyll Saskin Gales, Google Ads Coach, inside google ads; Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land · PPC Track
11:20 am
SEO/GEO Track: Beyond Patents: Discovering How AI Search Works Through DevTools EvidenceDavid Konitzny, GEO Researcher, Peec AI; Christiane Kunisch, Founder and Managing Director, ONE Beyond Search; Ann-Kathrin Reitmeyer, Independent SEO Consultant · SEO/GEO Track
11:20 am
PPC Track: From Vibe Coding to a Second Brain: The Performance Marketer’s Ultimate AI systemMatt Beswick, Co-Founder, aira; Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land · PPC Track
01:30 pm
SEO/GEO Track: You Can’t Test Your Way Out of A Black BoxAmanda King, Marketing & SEO Consultant, FLOQ; Ann-Kathrin Reitmeyer, Independent SEO Consultant · SEO/GEO Track
01:30 pm
PPC Track: Optimizing AI Max for Search With the Help of ScriptsNils Rooijmans, Search Consultant, Water Cooler Topic; Anu Adegbola, Editor Search Engine Land and Founder of PPC Live UK, Search Engine Land · PPC Track
Day 3

Thursday 1 October

09:00 am
Advanced Google Ads Scripting & AINils Rooijmans · Deep Dive
09:00 am
Inside Google Ads Beyond SearchJyll Saskin Gales · Deep Dive
09:00 am
Technical SEO Strategies in an AI WorldJohan von Hülsen · Deep Dive
05:00 pm
End of the Deep Dives and SMX Advanced 2026 – See you again next year!

57 sessions listed · Full agenda on smxadvanced.eu ↗

What to Expect

At SMX Advanced Europe 2026, attendees can look forward to a well-rounded agenda focusing on advanced topics in digital marketing, particularly SEO, PPC, and GEO strategies. The sessions are designed for professionals who are fluent in the complexities of search marketing, ensuring that the content resonates with the audience's experience.

In addition to keynote speeches, the program features interactive roundtable discussions where participants can engage directly with experts. This creates an opportunity for knowledge exchange that is not typically available in other formats, making it a unique aspect of the conference.

  • Advanced SEO, PPC, and GEO sessions
  • Interactive roundtable discussions
  • Insights from industry experts

Highlights

The SMX Advanced Europe 2026 agenda includes two days of advanced learning sessions followed by a dedicated Deep Dive Day. Each session is crafted to address current industry challenges and explore the nuances of SEO, PPC, and AI in search marketing.

Highlights of the agenda feature expert speakers from various sectors of digital marketing. The event ensures that participants get high-quality content and actionable strategies directly aligned with their roles as senior marketers. Attendees will walk away with practical tools to implement immediately based on the latest industry insights.

  • Two days of advanced sessions
  • Expert-led Deep Dive Day
  • Focused on SEO, PPC, and AI topics

In pictures

SMX Advanced Europe 2026, previous editionSMX Advanced Europe 2026, previous editionSMX Advanced Europe 2026, previous edition

Tickets and prices

Pass price range

€995 – €2,495EUR

This edition has ended.

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Is it worth the spend?

Ticket plus flights and hotel, against the deals you expect to close.

How to Register

To secure a spot at SMX Advanced Europe 2026, attendees should visit the official registration page. As the event approaches, it's essential to stay updated on ticket availability and pricing. The official website provides comprehensive details on packages and any early-bird offerings that may be available.

Those interested in attending are encouraged to register early to ensure their participation. The event tends to attract a wide audience, and space may be limited for certain sessions, so prompt registration is advisable to gain access to the full conference experience and additional networking opportunities.

  • Visit the official registration page
  • Consider early-bird options
  • Check for session availability

Venue and getting there

Entry & visa

Schengen short-stay (Type C)

Schengen rules: up to 90 days in any 180-day period. Apply at the consulate of your main destination.

Lead time: Schengen visa: 15 calendar days typical, up to 45 in busy season.Official Germany source ↗

Weather

Loading forecast…

Forecast within 16 days of the event, monthly average otherwise.

Venue and Travel Details

SMX Advanced Europe 2026 is tailored specifically for advanced SEO and PPC professionals looking to deepen their knowledge and skills. It's particularly suitable for those managing significant accounts and teams who are already familiar with fundamental concepts in digital marketing.

The event attracts a diverse group of experienced marketers, agency leaders, and in-house professionals eager to connect and share insights. Whether you are a seasoned marketer or a team lead, the collaborative environment fosters valuable discussions that may shape future strategies and approaches in the industry.

  • Advanced SEO and PPC professionals
  • Marketing team leaders
  • Agency executives

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SMX Advanced Europe 2026 FAQ

What are the confirmed dates for SMX Advanced Europe 2026?

The event will be held from September 29 to October 1, 2026.

How do I register for SMX Advanced Europe?

You can register through the official event page, where you will find ticketing information and options.

What are the dates for SMX Advanced Europe 2026 in Berlin, Germany?

SMX Advanced Europe 2026 is scheduled for Sep 29, 2026 to Oct 1, 2026 in Berlin, Germany. Always confirm the final agenda and timezone on the official event page before booking travel.

What venue and city are listed for SMX Advanced Europe 2026?

SMX Advanced Europe 2026 is listed for Berlin, Germany. Venue, hall, and address details can change, so use the official event page as the final source before arrival.

Is SMX Advanced Europe 2026 relevant for Digital Marketing teams?

SMX Advanced Europe 2026 is most relevant for Digital Marketing, with a focus on Digital Marketing. It is useful for teams comparing audience fit, meeting value, market focus, and travel timing.

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Ended 1 Oct 2026Meliá Hotel Berlin, Berlin
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