SERP Conf. Sofia 2027

SERP Conf. Sofia 2027 is an Eastern Europe conference in Sofia, Bulgaria, centered on SEO, e-commerce and AI. The event runs on 24 and 25 March 2027 at Inter Expo Center and is built around practical strategies, connections that help, and answers attendees can apply after the event.

The official programme positions the conference as a multilingual experience with professional translation in English and Bulgarian. SERP Conf. describes the format as practical rather than theoretical, with real case studies, successful examples, and working strategies for search and growth teams.

SERP Conf. Sofia 2027 is designed for:

These roles match the official audience guidance, which frames the conference as useful for people working in SEO, digital marketing, advertising, e-commerce, business development, and business ownership.

• SEO Specialists who want practical search strategies and current case studies
• PPC and Performance Marketers looking to connect paid and organic tactics
• E-commerce Managers seeking growth and conversion ideas
• Founders and Business Owners who want digital growth insights and partnership opportunities
• Freelancers and Agency Professionals who need to refine services and build client relationships

The conference themes point clearly to the intersection of search, commerce and automation. Featured panels include SEO in the Age of AI, Ecommerce Marketing & AI, Google Ads & AI, and The Future of AI, SEO & Marketing.

That focus makes the event especially relevant for attendees who want to understand how AI is changing visibility, performance marketing, and conversion work. The agenda also suggests a balance between strategy and execution, with Q&A built into the session format.

SERP Conf. Sofia 2027 uses a two-day format. Day one combines AI Lab and masterclasses, while day two is the main conference day, giving attendees a way to choose between standard access and deeper learning bundles.

Ticket options currently include:

The official ticket page also states that super early bird pricing runs until 15 January 2027, after which prices increase. Group tickets are also promoted on the site, with savings available for colleagues or friends attending together.

• Conference Ticket with conference-day access
• AI Lab Bundle for the lab and conference day
• Masterclasses Bundle for a session-based upgrade
• ALL Access Bundle for the broadest access
• VIP Ticket with a dinner with speakers

SERP Conf. emphasizes practical value, but it also highlights access to experts and the chance to compare approaches across SEO, paid media and e-commerce. The speaker pages show sessions led by practitioners from agencies, software companies and brands, which supports the event’s applied, working-professional tone.

The conference also stands out for its language setup and its location. Professional translation is offered, and the Inter Expo Center gives the event a clear, centrally relevant venue in Sofia for regional and international attendees.

The official page makes clear that tickets are sold online and that the schedule includes different access levels, so attendees should confirm the bundle content before purchasing. Those considering the VIP option should also review the dinner access and timing details on the ticket page.

Before registering, attendees should check:

For attendees comparing options, the strongest value appears to depend on whether they want only the conference day or want the AI Lab and masterclasses as well. The event’s structure favors people who want to leave with tactics, peer contacts and a better view of how SEO, AI and e-commerce are converging in the region.

• Which access tier includes the sessions they want
• Whether the preferred bundle still has availability
• The early-bird deadline and current price level
• Translation details if they need English or Bulgarian support
• Visa support information and invitation-letter steps if traveling to Bulgaria