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SERP Conf. Sofia 2027
Two-day digital marketing conference at Inter Expo Center, Sofia, 24–25 March 2027. Expect 3,200 delegates, organised by Serpact.
Starts in 191 days · Wednesday 24 March
Dates24–25 Mar 2027Wed–Thu · 2 days
Audience3,200 delegatescheck the organiser's site
Tickets€99 – €379EUR · pass types vary
About SERP Conf. Sofia 2027
SERP Conf. Sofia 2027 is an Eastern Europe conference in Sofia, Bulgaria, centered on SEO, e-commerce and AI. The event runs on 24 and 25 March 2027 at Inter Expo Center and is built around practical strategies, connections that help, and answers attendees can apply after the event.
The official programme positions the conference as a multilingual experience with professional translation in English and Bulgarian. SERP Conf. describes the format as practical rather than theoretical, with real case studies, successful examples, and working strategies for search and growth teams.
Key facts
- Dates
- Wed 24–Thu 25 March 20272 days
- Venue
- Inter Expo CenterBoulevard Tsarigradsko shose 147, 1784 Sofia · Sofia, Bulgaria · Open map ↗
- Format
- In person · Conference
- Expected audience
- 3,200 delegates
- Tickets
- €99 – €379 EURlisted on serpconf.com · pass types and inclusions vary
- Organiser
- Serpact
- Language
- English
- Focus
- Digital Marketing · SERP Conf. Sofia · SEO Conference · E Commerce · AI Marketing
- Official site
- serpconf.com ↗
Dates, venue and prices are checked against serpconf.com · last updated 3 September 2026 · Report a change
Who attends SERP Conf. Sofia 2027
SERP Conf. Sofia 2027 is designed for:
These roles match the official audience guidance, which frames the conference as useful for people working in SEO, digital marketing, advertising, e-commerce, business development, and business ownership.
- SEO Specialists who want practical search strategies and current case studies
- PPC and Performance Marketers looking to connect paid and organic tactics
- E-commerce Managers seeking growth and conversion ideas
- Founders and Business Owners who want digital growth insights and partnership opportunities
- Freelancers and Agency Professionals who need to refine services and build client relationships
Typical delegates
Affiliates & publishersMedia buyersNetworks & programsAdvertisers & brandsAgenciesFounders
Why affiliates and networks go
Who is in the room
3,200 delegates.
Why affiliates and networks go
Networks, advertisers and publishers under one roof — book meetings before you land.
Programme and agenda
Agenda not published yet. Themes below come from the organiser's announcement.
Check serpconf.comThemes on the programme
SERP Conf. SofiaSEO ConferenceE CommerceAI MarketingDigital MarketingEastern Europe ConferenceInter Expo CenterBulgarian Market
What the programme focuses on
The conference themes point clearly to the intersection of search, commerce and automation. Featured panels include SEO in the Age of AI, Ecommerce Marketing & AI, Google Ads & AI, and The Future of AI, SEO & Marketing.
That focus makes the event especially relevant for attendees who want to understand how AI is changing visibility, performance marketing, and conversion work. The agenda also suggests a balance between strategy and execution, with Q&A built into the session format.
How the event is structured
SERP Conf. Sofia 2027 uses a two-day format. Day one combines AI Lab and masterclasses, while day two is the main conference day, giving attendees a way to choose between standard access and deeper learning bundles.
Ticket options currently include:
- Conference Ticket with conference-day access
- AI Lab Bundle for the lab and conference day
- Masterclasses Bundle for a session-based upgrade
- ALL Access Bundle for the broadest access
- VIP Ticket with a dinner with speakers
In pictures
Tickets and prices
Pass price range
€99 – €379EUR
Listed on serpconf.com when we checked on 3 September 2026. Early-bird, group and agency rates vary; you register on the organiser's website and their refund terms apply.
Is it worth the spend?
Ticket plus flights and hotel, against the deals you expect to close.
Tickets, access and practical checks
The official page makes clear that tickets are sold online and that the schedule includes different access levels, so attendees should confirm the bundle content before purchasing. Those considering the VIP option should also review the dinner access and timing details on the ticket page.
Before registering, attendees should check:
- Which access tier includes the sessions they want
- Whether the preferred bundle still has availability
- The early-bird deadline and current price level
- Translation details if they need English or Bulgarian support
- Visa support information and invitation-letter steps if traveling to Bulgaria
Venue and getting there
Inter Expo CenterBoulevard Tsarigradsko shose 147, 1784 SofiaSofia, Bulgaria
Entry & visa
Bulgarian short-stay visa (Schengen rules apply)
Bulgaria applies Schengen short-stay rules and generally accepts a valid Schengen visa for short stays.
Lead time: Short-stay visa: about 15 days.Official Bulgaria source ↗Confirm entry rules on the official source before you travel.Weather
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Side events and parties around SERP Conf. Sofia 2027
No side events listed yet.Know a dinner, rooftop, meetup or after-party around SERP Conf. Sofia 2027? Submit it and it shows here — the dinners are where the deals happen.
Submit a side eventSERP Conf. Sofia 2027 FAQ
When does SERP Conf. Sofia 2027 take place at Inter Expo Center in Sofia?
SERP Conf. Sofia 2027 is scheduled for 24 and 25 March 2027 at Inter Expo Center in Sofia, Bulgaria, with AI Lab and masterclasses on the first day and the main conference day on the second.
What is the main focus of SERP Conf. Sofia 2027 for SEO and performance teams?
SERP Conf. Sofia 2027 is built around SEO, e-commerce and AI, featuring panels such as SEO in the Age of AI, Ecommerce Marketing & AI and Google Ads & AI, all designed to deliver practical, performance-focused strategies and case studies.
Who is the ideal attendee for SERP Conf. Sofia 2027 in Sofia, Bulgaria?
The conference is designed for SEO specialists, PPC and performance marketers, digital marketing and e-commerce managers, freelancers, agency professionals and founders who want practical, AI-aware strategies for online growth in competitive markets.
How are tickets structured for SERP Conf. Sofia 2027 and what should buyers check before registering?
Tickets for SERP Conf. Sofia 2027 include a Super Early Bird conference option from €99 and bundles that combine conference access with AI Lab sessions and masterclasses; attendees should confirm current pricing, seat limits and any group discounts on the official SERP Conf. Sofia ticket page before purchase.
In which languages is SERP Conf. Sofia 2027 delivered and how is translation handled?
SERP Conf. Sofia 2027 runs in both Bulgarian and English, with professional translators providing interpretation so attendees can follow sessions and discussions clearly in either language.
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