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Seamless Middle East 2026

Three-day digital marketing conference at Dubai World Trade Center, 22–24 September 2026. Expect 20,000 delegates, 800 speakers and 750 exhibitors, organised by Terrapinn.

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Starts in 8 days · Tuesday 22 September

Seamless Middle East 2026 event banner
Dates22–24 Sep 2026Tue–Thu · 3 days
VenueDubai World Trade CenterDubai, United Arab Emirates
Audience20,000 delegates800 speakers · 750 exhibitors
TicketsFree – $3,000USD · pass types vary

About Seamless Middle East 2026

Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) takes place Sep 22, 2026 - Sep 24, 2026 in Dubai, United Arab Emirates, with its programme focused on Digital Marketing.

Seamless Middle East 2026, taking place from September 22 to 24 in Dubai, is a vital conference focused on the future of digital marketing and e-commerce. Professionals from across the digital commerce spectrum will unite at the Dubai World Trade Centre, providing a unique setting for networking and collaboration.

With participants including over 800 speakers and 750 exhibitors, this event offers insights into the latest trends and innovations in the industry.

This event aims to foster connections between retailers, brands, and payment providers, encouraging partnerships that drive the future of digital commerce. Whether you are a startup or an established entity, Seamless Middle East 2026 provides an essential platform for gaining insights and expanding your network.

Key facts

Dates
Tue 22–Thu 24 September 20263 days
Venue
Dubai World Trade CenterDubai, United Arab Emirates · Open map ↗
Format
In person · Conference
Expected audience
20,000 delegates800 speakers · 750 exhibitors · 100 countries
Tickets
Free – $3,000 USDlisted on terrapinn.com · pass types and inclusions vary
Organiser
Terrapinn
Language
English
Focus
Digital Marketing
Official site
terrapinn.com ↗

Dates, venue and prices are checked against terrapinn.com · last updated 14 September 2026 · Report a change

Who attends Seamless Middle East 2026

Typical delegates

Affiliates & publishersMedia buyersNetworks & programsAdvertisers & brandsAgenciesFounders

Why affiliates and networks go

Programme scale

800 speakers, 750 exhibitors, 3 days of sessions.

Who is in the room

20,000 delegates, from 100 countries.

Why affiliates and networks go

Networks, advertisers and publishers under one roof — book meetings before you land.

Programme and agenda

Day 1

Tuesday 22 September

PANEL Beyond clicks: lessons on AI tools redefining ROI in ad campaignsHitesh Malhotra, Mahmood Qannati, Mariuxi Romero, Mehul Soni, Salmeh Vakilian, Moderator: Sarah Halls · STAGE 4: MARKETING SUMMIT 2.0
KEYNOTE PANEL Smart commerce for a smart region: architecting the future of digital commerce with AI and forward-thinking leadershipMajed Al Tahan, Dinesh Shahani, Massimiliano Spalazzi, Vivek Rajukumar, Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
PRESENTATION Marketing under the microscope: turning data into real salesOleg Egorov · STAGE 4: MARKETING SUMMIT 2.0
KEYNOTE INTERVIEW The reigning success of agentic AI evolution: the living testament to the rich vibrant future of digital commerceHarshdeep Jolly, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
INTERVIEW The unspoken rules of effective performance marketing in 2026Hitesh Malhotra, Moderator: Joshua Roche · STAGE 4: MARKETING SUMMIT 2.0
PANEL Blueprints of digital commerce excellence: redefining the modern consumer journey and unlocking new business valuesHaitham Essam Ismail, Evgeniya Gevorkyan, Marcin Piekarczyk, Rana Alwassal, Muhammad Muzaffar, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
PANEL ROI after CPC: tracking real sales and lifetime value in google ads to unlock revenue and consumer growthMona Marfani, Neetu Choudhary, Charbel Jreijiri, Moderator: Benedicte Hennebo · STAGE 4: MARKETING SUMMIT 2.0
PRESENTATION From search to agentic: the new AI funnel and the playbook to win itChristian Scharmüller · STAGE 4: MARKETING SUMMIT 2.0
INTERVIEW How AI and technology are reshaping the customer experiencePrashant Saran, Moderator: Mirko Maccarrone · STAGE 3: DIGITAL COMMERCE ARENA
PANEL From influencers to advocates: turning partnerships into long-term brand value & digital expansionJulio Rafael, Svetlana Artamonova, Irina Tatarinova, Moderator: Joshua Roche · STAGE 4: MARKETING SUMMIT 2.0
Day 2

Wednesday 23 September

KEYNOTE PANEL Aligning digital commerce and marketing initiatives: powering a unified and organisation-wide vision with integrated technology ecosystemsRob Silsbury, Cemre Akkaya, Falak Jalil, Abhinav Nair, Muneeb Farrukh, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
PANEL Winning Gen Z & Alpha: redefining customer acquisition for the next digital waveMona Marfani, Marwen Ben Messaoud, Anne Tulloch, Mohammad Algohary, Aayush Ambardar, Moderator: Margaret Flanagan · STAGE 4: MARKETING SUMMIT 2.0
KEYNOTE PRESENTATION E-commerce > SuperappVivek Rajukumar · STAGE 3: DIGITAL COMMERCE ARENA
KEYNOTE PANEL Pushing boundaries and modernising conventional omnichannel norms: establishing new standards for excellence in customer experience in every touchpointKailash Tulsi Gajra, Ankit Tanna, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
INTERVIEW AI everywhere, relevance nowhere: the new marketing paradoxBenedicte Hennebo, Fahed Bizzari, Moderator: Fahed Bizzari · STAGE 4: MARKETING SUMMIT 2.0
PANEL AI-powered advertising: balancing automation, performance, personalisation and human controlPoonam Chawla, Natasha Chandnani, Moderator: Anna Vapnichna · STAGE 4: MARKETING SUMMIT 2.0
PANEL Think global, act local: scaling across borders with innovative logistic operations, high-value partnerships and digital platformsRajesh Kumar, Sabrina Wurfel, Nabeel Alkharabsheh, Abheer Shah, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
INTERVIEW From destination marketing to digital growth: converting traveller intent into customer valueRami Majed, Moderator: Rebecca Griffiths · STAGE 4: MARKETING SUMMIT 2.0
PANEL – The new shape of PR: redefining influence, reputation and brand relevance | In partnership with Public Relations and Communications ServicesAlice Walker, Ashraf Shakah, Caroline Dickin, Maitha Ahmed, Peter Jacob, Moderator: Radhika Mehta · STAGE 4: MARKETING SUMMIT 2.0
FIRESIDE CHAT Designing for ambition: how Adyen and Ziina are powering the future of commerceDaumantas Grigaravicius, Faisal Toukan · STAGE 3: DIGITAL COMMERCE ARENA
Day 3

Thursday 24 September

ROUNDTABLE Digital empowerment: leading a world-class supply chain network for modern and robust operation from start to finishHOME DELIVERY ROUNDTABLES
PANEL Powering global commerce without limits: the borderless advantage of a connected operation, unified channels and digital-first strategyMamoun Hmidan, Massimiliano Spalazzi, Joe Abi Akl, Shibu Tharakan, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
ROUNDTABLE From click to settlement: building a seamless digital commerce ecosystemHOME DELIVERY ROUNDTABLES
INTERVIEW / PRESENTATION From intent to transaction: How a Saudi-built platform is using AI, identity and trust to scale digital commerce globallyModerator: Ishneet Kaur · STAGE 3: DIGITAL COMMERCE ARENA
PRESENTATION AI in action: transforming eCommerce growth, customer experience and operational efficiencyLina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
ROUNDTABLE The future of logistics: AI at the helm of optimization for delivery successHOME DELIVERY ROUNDTABLES
INTERVIEW Cross-border social selling: leveraging platforms to unlock GCC trade and consumer growthZeina El Sheikh, Moderator: Joshua Roche · STAGE 4: MARKETING SUMMIT 2.0
INTERVIEW Lessons from healthcare marketing - acquisition, retention, martech & managed chaosJean-Paul Smalls, Moderator: Linda Kender · STAGE 4: MARKETING SUMMIT 2.0
PRESENTATION AI wars and the Generative AI value chainAhmed Soliman · STAGE 4: MARKETING SUMMIT 2.0
ROUNDTABLE Driving logistics forward: how AI transforms data into delivery valueHOME DELIVERY ROUNDTABLES

66 sessions listed · Full agenda on terrapinn.com ↗

Information

Seamless Middle East 2026 will take place at the Dubai World Trade Centre, a prominent venue known for hosting significant international events. Located in the heart of Dubai, the venue offers accessibility to major transport links and accommodations, making it convenient for both local and international attendees. It provides an ideal backdrop for networking and collaboration.

Traveling to Dubai is facilitated by major airline connections, and various accommodation options are available to suit different budgets. Attendees are encouraged to plan their travel in advance to take full advantage of the event. Information about nearby amenities and travel tips can be found on the official event website.

In pictures

Seamless Middle East 2026, previous editionSeamless Middle East 2026, previous editionSeamless Middle East 2026, previous edition

Tickets and prices

Pass price range

Free – $3,000USD

Listed on terrapinn.com when we checked on 14 September 2026. Early-bird, group and agency rates vary; you register on the organiser's website and their refund terms apply.

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Watch this price — Telegram alert when it changes

Is it worth the spend?

Ticket plus flights and hotel, against the deals you expect to close.

How to Register and Participate

Registration for Seamless Middle East 2026 is straightforward and can be completed directly on the official event website. Participants are encouraged to register early to secure their place and receive updates on important event details. It is advisable to check the website regularly for any changes or additional opportunities that may arise prior to the event.

Once registered, attendees can explore various program components, including keynote presentations, panel discussions, and networking events. The event also features a prospectus available for download, showcasing the range of topics and discussions scheduled throughout the conference period. This ensures that participants can plan their attendance effectively. - Visit the official site to register - Download the prospectus for details - Plan your agenda ahead of time

Venue and getting there

Dubai World Trade CenterDubai, United Arab Emirates

Open in Google Maps

Entry & visa

Visa on arrival or pre-approved e-Visa

Many nationalities get a visa on arrival at Dubai and Abu Dhabi; the rest apply online in advance, usually through the airline or a sponsor.

Lead time: e-Visa: 3-5 working days.Official United Arab Emirates source ↗Confirm entry rules on the official source before you travel.

Weather

Loading forecast…

Forecast within 16 days of the event, monthly average otherwise.

Best eSIM plans for United Arab Emirates

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Live prices via eSIM Advice · Confirm final price at checkout. Affiliate disclosure: AFFMashup may earn a commission from qualifying eSIM purchases.

Side events and parties around Seamless Middle East 2026

No side events listed yet.Know a dinner, rooftop, meetup or after-party around Seamless Middle East 2026? Submit it and it shows here — the dinners are where the deals happen.

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Seamless Middle East 2026 FAQ

What are the dates of Seamless Middle East 2026?

Seamless Middle East 2026 is scheduled for September 22-24, 2026.

What are the dates for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) in Dubai, United Arab Emirates?

Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is scheduled for Sep 22, 2026 to Sep 24, 2026 in Dubai, United Arab Emirates. Always confirm the final agenda and timezone on the official event page before booking travel.

What venue and city are listed for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME)?

Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is listed for Dubai, United Arab Emirates. Venue, hall, and address details can change, so use the official event page as the final source before arrival.

Is Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) relevant for Digital Marketing teams?

Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is most relevant for Digital Marketing, with a focus on Digital Marketing. It is useful for teams comparing audience fit, meeting value, market focus, and travel timing.

What ticket or registration details are listed for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME)?

Ticket pricing for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is not clearly specified in the current AFFMashup record; the connected registration source is terrapinn.com. Check the official registration page for the latest prices and pass types.

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Free – $3,000 · 22–24 Sep 2026Dubai World Trade Center, Dubai
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