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Seamless Middle East 2026
Three-day digital marketing conference at Dubai World Trade Center, 22–24 September 2026. Expect 20,000 delegates, 800 speakers and 750 exhibitors, organised by Terrapinn.
Ended 24 September 2026
Dates22–24 Sep 2026Tue–Thu · 3 days
Audience20,000 delegates800 speakers · 750 exhibitors
TicketsFree – $3,000USD
About Seamless Middle East 2026
Why it's on AFFMashup: Digital marketing & ad tech. Covers the traffic sources, ad buying and marketing tools that affiliates and media buyers work with. How we choose events
Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) takes place Sep 22, 2026 - Sep 24, 2026 in Dubai, United Arab Emirates, with its programme focused on Digital Marketing.
Seamless Middle East 2026, taking place from September 22 to 24 in Dubai, is a vital conference focused on the future of digital marketing and e-commerce. Professionals from across the digital commerce spectrum will unite at the Dubai World Trade Centre, providing a unique setting for networking and collaboration.
With participants including over 800 speakers and 750 exhibitors, this event offers insights into the latest trends and innovations in the industry.
This event aims to foster connections between retailers, brands, and payment providers, encouraging partnerships that drive the future of digital commerce. Whether you are a startup or an established entity, Seamless Middle East 2026 provides an essential platform for gaining insights and expanding your network.
Key facts
- Dates
- Tue 22–Thu 24 September 20263 days
- Venue
- Dubai World Trade CenterDubai, United Arab Emirates · Open map ↗
- Format
- In person · Conference
- Expected audience
- 20,000 delegates800 speakers · 750 exhibitors · 100 countries
- Tickets
- Free – $3,000 USDregistration on terrapinn.com
- Organiser
- Terrapinn
- Language
- English
- Focus
- Digital Marketing
- Official site
- terrapinn.com ↗
Who attends Seamless Middle East 2026
Typical delegates
Affiliates & publishersMedia buyersNetworks & programsAdvertisers & brandsAgenciesFounders
Why affiliates and networks go
Programme scale
800 speakers, 750 exhibitors, 3 days of sessions.
Who is in the room
20,000 delegates, from 100 countries.
Why affiliates and networks go
Networks, advertisers and publishers under one roof — book meetings before you land.
Programme and agenda
Day 1
Tuesday 22 September
11:30
PANEL Beyond clicks: lessons on AI tools redefining ROI in ad campaignsHitesh Malhotra, Mahmood Qannati, Mariuxi Romero, Mehul Soni, Salmeh Vakilian, Moderator: Sarah Halls · STAGE 4: MARKETING SUMMIT 2.0
11:40
KEYNOTE PANEL Smart commerce for a smart region: architecting the future of digital commerce with AI and forward-thinking leadershipMajed Al Tahan, Dinesh Shahani, Massimiliano Spalazzi, Vivek Rajukumar, Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
12:10
PRESENTATION Marketing under the microscope: turning data into real salesOleg Egorov · STAGE 4: MARKETING SUMMIT 2.0
12:20
KEYNOTE INTERVIEW The reigning success of agentic AI evolution: the living testament to the rich vibrant future of digital commerceHarshdeep Jolly, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
12:30
INTERVIEW The unspoken rules of effective performance marketing in 2026Hitesh Malhotra, Moderator: Joshua Roche · STAGE 4: MARKETING SUMMIT 2.0
12:40
PANEL Blueprints of digital commerce excellence: redefining the modern consumer journey and unlocking new business valuesHaitham Essam Ismail, Evgeniya Gevorkyan, Marcin Piekarczyk, Rana Alwassal, Muhammad Muzaffar, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
12:50
PANEL ROI after CPC: tracking real sales and lifetime value in google ads to unlock revenue and consumer growthMona Marfani, Neetu Choudhary, Charbel Jreijiri, Moderator: Benedicte Hennebo · STAGE 4: MARKETING SUMMIT 2.0
13:20
PRESENTATION From search to agentic: the new AI funnel and the playbook to win itChristian Scharmüller · STAGE 4: MARKETING SUMMIT 2.0
13:30
INTERVIEW How AI and technology are reshaping the customer experiencePrashant Saran, Moderator: Mirko Maccarrone · STAGE 3: DIGITAL COMMERCE ARENA
13:40
PANEL From influencers to advocates: turning partnerships into long-term brand value & digital expansionJulio Rafael, Svetlana Artamonova, Irina Tatarinova, Moderator: Joshua Roche · STAGE 4: MARKETING SUMMIT 2.0
14:10
PRESENTATION The New Era of AI in PaymentsRemo Giovanni Abbondandolo · STAGE 3: DIGITAL COMMERCE ARENA
14:20
INTERVIEW AI vs traditional SEO: exploring the battle for visibility in a zero-click worldMahmoud Alhamed, Moderator: Natasha Hatherall · STAGE 4: MARKETING SUMMIT 2.0
14:30
INTERVIEW/CASE STUDY Building a groundbreaking superapp and leading customer engagement with AIShady Ramadan, Moderator: Priyaa Telavvane · STAGE 3: DIGITAL COMMERCE ARENA
14:40
INTERVIEW Customer journey and attribution modellingIhab Matar, Moderator: Linda Kender · STAGE 4: MARKETING SUMMIT 2.0
14:50
INTERVIEW Beyond accounting: turning financial operations into a growth engine for digital commerceKhalid Radi, Moderator: Sarah Halls · STAGE 3: DIGITAL COMMERCE ARENA
15:00
INTERVIEW From brand to revenue: how modern marketing has become the new commercial engineJessica Haddad, Moderator: Deepti Chandak · STAGE 4: MARKETING SUMMIT 2.0
15:10
PANEL The engine behind marketplace success: unpacking the core of a winning tech stack and ecosystemEkaterina Gorbacheva, Mukta Purain, Soukaina Elazizi, Kailash Tulsi Gajra, Kartik Bhatt, Moderator: Victoria Myers · STAGE 3: DIGITAL COMMERCE ARENA
15:20
INTERVIEW Luxury without compromise: building omnichannel beauty experiences in the digital ageJana Al Qahtani · STAGE 4: MARKETING SUMMIT 2.0
15:50
INTERVIEW Connecting consumers and technology: communication strategies for the trusted marketplaceNadine Abdel Khalek, Moderator: Kelly Lundberg · STAGE 3: DIGITAL COMMERCE ARENA
16:10
PANEL Decoding the growth catalyst of digital commerce: reshaping the industry’s strategies by putting data at the forefront of decision makingStefano Martinelli, Elli Kasbi, Anuvrat Gaurav, Mansoor Rahim, Fatiha Chikh, Moderator: Fatiha Chikh · STAGE 3: DIGITAL COMMERCE ARENA
Day 2
Wednesday 23 September
10:40
KEYNOTE PANEL Aligning digital commerce and marketing initiatives: powering a unified and organisation-wide vision with integrated technology ecosystemsRob Silsbury, Cemre Akkaya, Falak Jalil, Abhinav Nair, Muneeb Farrukh, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
11:00
PANEL Winning Gen Z & Alpha: redefining customer acquisition for the next digital waveMona Marfani, Marwen Ben Messaoud, Anne Tulloch, Mohammad Algohary, Aayush Ambardar, Moderator: Margaret Flanagan · STAGE 4: MARKETING SUMMIT 2.0
11:20
KEYNOTE PRESENTATION E-commerce > SuperappVivek Rajukumar · STAGE 3: DIGITAL COMMERCE ARENA
11:40
KEYNOTE PANEL Pushing boundaries and modernising conventional omnichannel norms: establishing new standards for excellence in customer experience in every touchpointKailash Tulsi Gajra, Ankit Tanna, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
11:40
INTERVIEW AI everywhere, relevance nowhere: the new marketing paradoxBenedicte Hennebo, Fahed Bizzari, Moderator: Fahed Bizzari · STAGE 4: MARKETING SUMMIT 2.0
12:00
PANEL AI-powered advertising: balancing automation, performance, personalisation and human controlPoonam Chawla, Natasha Chandnani, Moderator: Anna Vapnichna · STAGE 4: MARKETING SUMMIT 2.0
12:20
PANEL Think global, act local: scaling across borders with innovative logistic operations, high-value partnerships and digital platformsRajesh Kumar, Sabrina Wurfel, Nabeel Alkharabsheh, Abheer Shah, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
12:30
INTERVIEW From destination marketing to digital growth: converting traveller intent into customer valueRami Majed, Moderator: Rebecca Griffiths · STAGE 4: MARKETING SUMMIT 2.0
12:50
PANEL – The new shape of PR: redefining influence, reputation and brand relevance | In partnership with Public Relations and Communications ServicesAlice Walker, Ashraf Shakah, Caroline Dickin, Maitha Ahmed, Peter Jacob, Moderator: Radhika Mehta · STAGE 4: MARKETING SUMMIT 2.0
13:00
FIRESIDE CHAT Designing for ambition: how Adyen and Ziina are powering the future of commerceDaumantas Grigaravicius, Faisal Toukan · STAGE 3: DIGITAL COMMERCE ARENA
13:20
PANEL Rewiring supply chain to support modern commerce operations: faster delivery, real-time visibility and autonomous executionRicky Gill, Roman Baig, Nabeel Alkharabsheh, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
13:30
INTERVIEW Beyond ROAS: why brand is still the best growth leverCemre Akkaya, Moderator: Linda Kender · STAGE 4: MARKETING SUMMIT 2.0
13:50
INTERVIEW Why e-commerce needs an ecosystem: warehousing, freight, customs, and last mileMohsen Ahmad Al Awadhi, Rebecca Griffiths · STAGE 3: DIGITAL COMMERCE ARENA
13:50
PRESENTATION From reach to revenue: the new rules of influencer marketingLinda Kender · STAGE 4: MARKETING SUMMIT 2.0
14:10
PRESENTATION No More Leaks: Building Payments for GrowthNader Abdelrazik · STAGE 3: DIGITAL COMMERCE ARENA
14:10
PANEL From personas to precision: evolving customer segmentation for hyper-personalized marketing successMohammad Zia Rahamat, Kaushal Pilikuli, Rami Hamadeh, Serdar Senay, Moderator: Natasha Hatherall · STAGE 4: MARKETING SUMMIT 2.0
14:30
PANEL Think smart, sell smarter: staying ahead of the competition with hyper-intelligent commerce operationsAdam Docrat, Ipsa Kalra, Amir Hassan, Himanshu Jain, Ershad Gulam, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
15:00
PRESENTATION The AI platform that builds and runs your businessBaran Baygan · STAGE 4: MARKETING SUMMIT 2.0
15:10
INTERVIEW How UAE Brands Can Win in the Global MarketsHadi Hashim, Moderator: Marwa Abdulbaki · STAGE 3: DIGITAL COMMERCE ARENA
15:20
PRESENTATION The Funnel Didn't Die. We Killed It.Andres Felipe Ruiz · STAGE 4: MARKETING SUMMIT 2.0
Day 3
Thursday 24 September
10:00
ROUNDTABLE Digital empowerment: leading a world-class supply chain network for modern and robust operation from start to finishHOME DELIVERY ROUNDTABLES
10:40
PANEL Powering global commerce without limits: the borderless advantage of a connected operation, unified channels and digital-first strategyMamoun Hmidan, Massimiliano Spalazzi, Joe Abi Akl, Shibu Tharakan, Moderator: Lina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
11:00
ROUNDTABLE From click to settlement: building a seamless digital commerce ecosystemHOME DELIVERY ROUNDTABLES
11:20
INTERVIEW / PRESENTATION From intent to transaction: How a Saudi-built platform is using AI, identity and trust to scale digital commerce globallyModerator: Ishneet Kaur · STAGE 3: DIGITAL COMMERCE ARENA
11:40
PRESENTATION AI in action: transforming eCommerce growth, customer experience and operational efficiencyLina Gallagher · STAGE 3: DIGITAL COMMERCE ARENA
12:00
ROUNDTABLE The future of logistics: AI at the helm of optimization for delivery successHOME DELIVERY ROUNDTABLES
12:00
INTERVIEW Cross-border social selling: leveraging platforms to unlock GCC trade and consumer growthZeina El Sheikh, Moderator: Joshua Roche · STAGE 4: MARKETING SUMMIT 2.0
12:20
INTERVIEW Lessons from healthcare marketing - acquisition, retention, martech & managed chaosJean-Paul Smalls, Moderator: Linda Kender · STAGE 4: MARKETING SUMMIT 2.0
12:40
PRESENTATION AI wars and the Generative AI value chainAhmed Soliman · STAGE 4: MARKETING SUMMIT 2.0
13:00
ROUNDTABLE Driving logistics forward: how AI transforms data into delivery valueHOME DELIVERY ROUNDTABLES
13:00
PANEL Attribution reimagined: AI-powered models for optimal and lasting performance growthSafa Rahal, Karim Chaanine, Dawn Kubicek, Moderator: Carine Bouery · STAGE 4: MARKETING SUMMIT 2.0
13:30
PANEL Savvy, social, shoppable: the evolving face of social shopping as the new digital storefrontChirin Khawatmi, Kristina Lipinskaya, Kailash Tulsi Gajra, Vivek Datwani, Moderator: Ishneet Kaur · STAGE 3: DIGITAL COMMERCE ARENA
13:30
PRESENTATION Content creation and influencer marketing in 2026Nihad Ali · STAGE 4: MARKETING SUMMIT 2.0
13:50
PANEL Culture as currency: how brands ride regional trends to build relevance and stay connectedGaurav Sinha, Angela Rendjova, Ekaterina Gorbacheva, Falak Jalil, Suad Merchant, Moderator: Carine Bouery · STAGE 4: MARKETING SUMMIT 2.0
14:00
ROUNDTABLE Redefining warehouse performance: transforming warehouse operations with smart and automated operabilityHOME DELIVERY ROUNDTABLES
14:00
PANEL Your omnichannel edge: staying connected, consistent and competitive to meet the demands of digital-native consumersDeepthi Joyau, Pamela Opie, Omar Noueihed, Petr Sergeev, Moderator: Natasha Hatherall · STAGE 3: DIGITAL COMMERCE ARENA
14:40
INTERVIEW From connectivity to connected ecosystems: redefining customer experience in a digital-first worldKareem Eid, Moderator: Priyaa Telavvane · STAGE 3: DIGITAL COMMERCE ARENA
14:40
INTERVIEW The culture takeover: how communications shapes what we believe, buy and become.Emma Campbell, Moderator: Kate Midttun · STAGE 4: MARKETING SUMMIT 2.0
15:00
ROUNDTABLE The commitment to mission zero: the region’s journey to 100% emission-free logisticsHOME DELIVERY ROUNDTABLES
15:00
PRESENTATION Beyond compliance: unlocking the business value of e-invoicing in the UAEAlexander Gilmanov · STAGE 3: DIGITAL COMMERCE ARENA
66 sessions listed · Full agenda on terrapinn.com ↗
Information
Seamless Middle East 2026 will take place at the Dubai World Trade Centre, a prominent venue known for hosting significant international events. Located in the heart of Dubai, the venue offers accessibility to major transport links and accommodations, making it convenient for both local and international attendees. It provides an ideal backdrop for networking and collaboration.
Traveling to Dubai is facilitated by major airline connections, and various accommodation options are available to suit different budgets. Attendees are encouraged to plan their travel in advance to take full advantage of the event. Information about nearby amenities and travel tips can be found on the official event website.
In pictures
Tickets and prices
Is it worth the spend?
Ticket plus flights and hotel, against the deals you expect to close.
How to Register and Participate
Registration for Seamless Middle East 2026 is straightforward and can be completed directly on the official event website. Participants are encouraged to register early to secure their place and receive updates on important event details. It is advisable to check the website regularly for any changes or additional opportunities that may arise prior to the event.
Once registered, attendees can explore various program components, including keynote presentations, panel discussions, and networking events. The event also features a prospectus available for download, showcasing the range of topics and discussions scheduled throughout the conference period. This ensures that participants can plan their attendance effectively. - Visit the official site to register - Download the prospectus for details - Plan your agenda ahead of time
Venue and getting there
Dubai World Trade CenterDubai, United Arab Emirates
Entry & visa
Visa on arrival or pre-approved e-Visa
Many nationalities get a visa on arrival at Dubai and Abu Dhabi; the rest apply online in advance, usually through the airline or a sponsor.
Lead time: e-Visa: 3-5 working days.Official United Arab Emirates source ↗Weather
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Seamless Middle East 2026 FAQ
What are the dates of Seamless Middle East 2026?
Seamless Middle East 2026 is scheduled for September 22-24, 2026.
What are the dates for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) in Dubai, United Arab Emirates?
Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is scheduled for Sep 22, 2026 to Sep 24, 2026 in Dubai, United Arab Emirates. Always confirm the final agenda and timezone on the official event page before booking travel.
What venue and city are listed for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME)?
Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is listed for Dubai, United Arab Emirates. Venue, hall, and address details can change, so use the official event page as the final source before arrival.
What ticket or registration details are listed for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME)?
Ticket pricing for Seamless Middle East 2026 (Seamless Digital Commerce ME / Seamless Fintech ME) is not clearly specified in the current AFFMashup record; the connected registration source is terrapinn.com. Check the official registration page for the latest prices and pass types.
Is Seamless Middle East 2026 relevant for Digital Marketing teams?
Seamless Middle East 2026 is most relevant for Digital Marketing, with a focus on Digital Marketing. The current listing references 20,000 attendees or participants. It is useful for teams comparing audience fit, meeting value, market focus, and travel timing.
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