SBC Summit Europe 2027

SBC Summit Europe 2027 takes place at RAI Amsterdam from 19 to 21 April 2027, carrying the tagline "Making iGaming Connections That Take You Further." It is a new event rather than a renamed one, added to the SBC calendar after stakeholders repeatedly asked the organiser for a serious show in Amsterdam.

The event is organised by SBC, the Sports Betting Community, founded and led by Rasmus Sojmark, with offices at 212 New Kings Road in London and in Bethesda, Maryland. SBC also runs the Lisbon flagship SBC Summit, plus regional editions in Rio, Toronto, Fort Lauderdale and elsewhere, alongside media titles including SBC News, SBC Americas and Payment Expert.

SBC Summit Europe is aimed at commercial teams working regulated European markets. The event is relevant for:

• Operator commercial and acquisition teams sourcing affiliate partners, platform suppliers and payment providers for European markets.
• Affiliates and media buyers running European traffic who want operator meetings booked in Q2 rather than waiting for the autumn circuit.
• Sportsbook, casino platform and game studio suppliers looking for a European sales checkpoint between ICE and Lisbon.
• Payments, KYC and compliance vendors selling into licensed operators across the Netherlands, Germany, Nordics and wider EU.
• Regulators and policy specialists tracking European licensing developments.

The Amsterdam edition follows the format SBC has built its reputation on: exhibition floor, conference programme and structured business meetings running together across three days, with evening networking attached.

Planning for the event began in October 2024, when Sojmark and event director Paul Mills met stakeholders in Las Vegas. The brief was quality over volume. Amsterdam was picked for its international reach and its standing with gambling industry professionals rather than for raw floor space, and the organiser has said the intention is to take everything a step further in 2027.

Detail beyond the date and venue is still thin. The event page is currently a save-the-date with an interest form, and the agenda, speaker list, floorplan and pass structure have not been published.

Timing is the main argument. April sits in a genuine gap. ICE Barcelona happens in January, iGB L!VE in July, and the SBC flagship in Lisbon in September. An April date gives operators and suppliers a Q2 checkpoint, early enough to still shape the year's plans rather than review them.

Location helps too. Amsterdam is one of the easiest cities in Europe to reach, and the Netherlands sits at the centre of European gambling regulation conversations, with the KSA an active regulator and the Dutch market under continued scrutiny. For companies working licensed European markets, that context makes the city a natural meeting point.

There is also a practical reason to watch this one. New SBC events have tended to scale quickly, and being in the room for a first edition usually means better stand positions and easier access to senior people than the same show offers three years later.

SBC events are organised around business generation rather than lecture attendance. Their existing summits pair a multi-stage conference with matchmaking, curated roundtables, speed networking and guided expo tours, all run through the SBC Connect app that lets attendees message and book meetings before arriving.

The Lisbon flagship gives a sense of the audience composition SBC works with: roughly 11,000 operators and 6,000 affiliates among its professional attendees, with 800 exhibitors and 600 speakers across five stages. Amsterdam will be smaller, but the mix of operators, affiliates, payment providers, platform suppliers and regulators is the model SBC builds every event on.

Whether SBC brings the standalone Affiliate Leaders Summit or its awards programme to Amsterdam has not been announced.