OMKI 2027

OMKI 2027 is a one-day conference on online marketing and AI at the Stadthalle Bielefeld, next to Bielefeld's main station, on Thursday 18 March 2027. Doors open at 8:30am and the programme starts at 9am. The organisers expect more than 5,300+ marketers and over 20 speakers, under the 2027 motto “Menschen. Maschinen. Marketing.”: people, machines, marketing.

It is the twelfth edition of the conference previously known as OMKB, now run under the OMKI name by Think11 GmbH, which also operates the omki.com platform of reviews, videos and masterclasses. The 2026 edition drew more than 1,500 attendees and had 17 named speakers on one main stage.

OMKI's website, reviews and local masterclasses are all in German, so expect a German-language event. The 2027 programme has not been published yet. The photos on this page are from earlier editions, held under the OMKB name.

OMKI is for people working in digital marketing, and the organisers name these roles:

• Marketing managers and CMOs
• SEO and SEA specialists
• Social media managers
• Content strategists
• Managing directors
• Agency teams

Until the 2027 agenda is out, the 2026 programme is the best guide, as the organisers themselves say. It ran from agent systems through performance and SEO to brand building, with speakers from Meta, Reddit, RTL AdAlliance, BAUHAUS and PlayPlay. For 2027 the organisers promise a full day of keynotes, panels and talks on the main stage, smaller deep-dive sessions and an expo area, with themes including:

• AI strategies, from agent systems to AI-driven campaign optimisation
• Performance and growth across SEO, SEA, social ads and programmatic advertising
• Content and branding: how brands stay visible in the age of AI
• Deep dives in small groups, guaranteed for Premium and Platin pass holders

Performance marketing, SEO, SEA and programmatic advertising are at the centre of the OMKI programme, and the 2026 stage included Meta and Reddit, two platforms affiliates and media buyers buy traffic from. For German-speaking performance teams it is an inexpensive day: free for brand-side marketers, and €99 for agencies with every recording included.

OMKI has three passes, with all prices including VAT. The Entrance Pass is free for companies that market their own products: registration needs a company email address, every application is checked by hand, each company gets up to three free places, and the pass is funded by sponsors, who receive attendees' business contact details. It covers full-day access, all live talks and the expo area.

Agencies, marketing consultants, software vendors and universities book Premium or Platin. Premium costs €99 at the early-booking price, normally €149, and guarantees a place in the deep dives plus access to all recordings. Platin, the VIP pass, costs €499, normally €749, and adds front-row seats, a VIP room with the speakers, and the lunch buffet, drinks and coffee breaks; food is not included with the other passes. Orders of three or more tickets get 5% off.

The Stadthalle Bielefeld is at Willy-Brandt-Platz 1, 33602 Bielefeld, directly by Bielefeld Hauptbahnhof, with a multi-storey car park next door and plenty of hotels within walking distance. The organisers recommend booking a hotel early.