Influencer & Commerce Summit (IC Summit) 2026

The Influencer & Commerce Summit (IC Summit) will be held on October 20, 2026, at The Steel Yard in London, focusing on how to hold creators accountable for their influence. This event, part of the Festival of Partnerships, targets brands and agencies who view creators as crucial to performance marketing rather than just brand-awareness efforts.

Experts will share insights on bridging the gap between influencer and affiliate marketing while providing actionable strategies for success.

As influencer marketing has proven its value in driving sales, many organizations struggle to integrate this into their existing frameworks. The IC Summit aims to address these challenges directly, with sessions grounded in the pressing issues brands face today.

Attendees can expect to learn how to create structures and metrics that will enable them to report on influencer initiatives effectively, thus maximizing their marketing investments.

Attending the IC Summit presents a unique opportunity for professionals directly involved with digital marketing and performance strategies. As influencer-driven spending is on the rise, brands must adapt their approaches to meet the growing expectations for accountability and results. Insights shared at this summit will help attendees stay ahead of trends shaping the creator economy.

The numbers reflect an undeniable shift in marketing dynamics; with a 51% increase in influencer-driven spend during the previous Cyber Week, brands that fail to align with these changes risk losing competitiveness. By participating, you'll gain valuable knowledge that can transform your marketing strategies.

• Gain insights from industry leaders
• Learn how to make influence accountable
• Network with professionals across sectors
• Enhance your marketing strategies
• Stay ahead in performance marketing

Preparation for the IC Summit involves understanding the current landscape of influencer marketing and familiarizing yourself with its implications on performance metrics. Attendees are encouraged to research best practices related to creator partnerships and consider the challenges their organizations face regarding measurement and accountability.

By approaching the summit with specific questions or topics of interest, participants can make the most of networking opportunities and tailored discussions. The summit aims to foster an environment of collaboration and learning, ensuring attendees leave with actionable insights for their businesses.

Networking at the IC Summit is as crucial as the sessions themselves. Attendees will have ample opportunities to engage with peers through scheduled breaks and collaborative learning content. A closing drinks reception allows deeper conversations to unfold, fostering relationships that can extend beyond the summit. This offers a chance to connect with like-minded professionals in a relaxed setting.

Additionally, the larger event context of the Festival of Partnerships provides further networking avenues. With thousands of attendees participating, the IC Summit ensures that your time spent will not only enhance knowledge but also broaden your professional network significantly.

This summit is designed for B2B professionals, particularly those in brands and agencies with budgets geared towards performance marketing. It offers a platform for decision-makers who wish to elevate their understanding of how to collaborate with influencers for measurable outcomes. This includes performance marketing leads, partnership teams, and heads of social commerce.

Those involved in managing creator programs will benefit significantly from the sessions. The IC Summit serves as a bridge between the brand and creator perspectives, making it ideal for anyone engaged in discussions that blur the lines between influencer and affiliate marketing.