iGB L!VE 2027

iGB L!VE is the summer gathering of the online gambling industry, held at ExCeL London on 7 and 8 July 2027. Positioned as the commercial engine of iGaming rather than a conference, it puts operators, affiliates, technology vendors and game providers on the same floor with one purpose: closing deals before the second half of the year begins.

The event is organised by World Gaming, the company known as Clarion Gaming until its rebrand in January 2026, and part of Clarion Events. The same team runs ICE Barcelona and iGB Affiliate Barcelona, along with the iGamingBusiness.com and iGBAffiliate.com media brands. Mallory Reynolds-Trout was appointed Event Director for iGB L!VE London and iGB Affiliate Barcelona in June 2026.

iGB L!VE 2027 is built for commercial teams with revenue targets attached to partnerships. The event is relevant for: - Affiliate site owners, media buyers and network operators looking to sign new operator deals or renegotiate existing terms ahead of the Q4 peak. - Operator commercial and acquisition teams sourcing affiliate partners, reviewing supplier contracts and benchmarking against competitors. - Platform, sportsbook, payments and game studio suppliers selling into licensed markets and looking to convert ICE conversations into signed business. - Compliance and responsible gambling leads tracking player protection tooling and regulatory expectations across multiple jurisdictions. - Founders and investors in gaming technology using the Startup Accelerator and M&A Summit to raise capital or find acquisition targets. What to Check Before Registering for iGB L!VE 2027

The 2026 edition has already taken place, so what's currently open is pre-registration for 2027 on the official site. Visitor passes for iGB L!VE have historically been free for qualified industry attendees, but confirm the current terms when full registration opens rather than assuming.

Exhibitors should enquire early. The floorplan for each edition fills well ahead of the show, and stand positions in the affiliate and casino sections go first. The site also carries an exhibitor ezone, a "new to show" guide and StandOut Awards for stand design.

Scale is the first thing to understand. The show draws 15,000+ attendees and 200+ exhibitors and sponsors, making it the largest dedicated iGaming event in the summer calendar. Organiser research puts 70% of visitors saying the show matters to their business and 78% intending to return, which is unusually high for a trade show of this size.

The floor is organised around three verticals that the event markets as "all in" propositions. Casino covers operators, game studios and platform providers. Sports betting concentrates on the window before the European football season restarts. Affiliate is the third pillar and the reason a large share of the audience attends at all.

Beyond the stands, the programme includes the iGB Trends Stage for insight sessions drawn from the organiser's media titles, the Sustainable Gambling Zone dedicated to player protection tools and industry sustainability, and iGB Introducing, a facilitated matchmaking service that pairs attendees with partners, agencies, affiliate programmes and martech suppliers they haven't met.

Timing is the argument. ICE Barcelona in January is where companies plant their flag and launch product. iGB L!VE in July is where relationships built there get converted into contracts, which is roughly how one exhibitor described the difference between the two.

For sports betting teams it is the final window to fix integrations and marketing plans before the football season absorbs everyone's attention. For casino operators it functions as a mid-year audit, a chance to check performance against the market and prepare for the winter peak. For affiliates it is the moment to lock in deals ahead of the year-end revenue surge, when negotiating leverage is at its highest.

Location works in its favour too. ExCeL sits in the Royal Docks with DLR connections and Elizabeth line access at Custom House, and London remains one of the easiest cities in the world for the international gambling industry to reach.

Recent editions have added several initiatives that go beyond stand-based selling.

The iGB Startup Accelerator puts early-stage founders in front of investors, developed with the industry's own network rather than as a generic pitch track. The M&A Summit is an application-only forum for corporate development officers, M&A advisors and institutional investors, described by the organiser as the industry's only dedicated event of its kind. The iGB Africa Summit runs as a one-day programme bringing regulators, operators and leaders from across the continent together, reflecting where new licensed markets are opening.

The iGB Affiliate Awards close the week, held off-site at The Shard after moving to the 31st floor for the 2026 edition. Networking also extends into London venues, with the Hippodrome Casino hosting delegates as a regular partner.