Global Game Connect 2027

Global Game Connect 2027 (GGC 2027) is an international B2B gaming and iGaming exhibition taking place from 23 to 25 March 2027 at Cinnamon Life at City of Dreams in Colombo, Sri Lanka. Organized by HUIDU, the two-day event brings together gaming operators, platform providers, affiliate marketers, payment companies, technology suppliers, advertisers, and industry executives to explore emerging markets, establish commercial partnerships, and strengthen connections across the global gaming ecosystem.

The 2027 edition is expected to attract more than 5,000 delegates and over 150 exhibitors, creating a substantial meeting point for companies involved in online gaming, digital entertainment, financial technology, traffic acquisition, and related business services.

Endorsed by the Sri Lanka Tourism Promotion Bureau, GGC 2027 emphasizes international business networking and cross-regional collaboration, with particular attention to opportunities connecting South Asia with established and emerging gaming markets.

Building on the previous Colombo edition, which welcomed more than 3,000 delegates according to the organizer's event report, Global Game Connect aims to expand its international reach through exhibitions, industry discussions, business matchmaking, and professional networking experiences.

Global Game Connect 2027 is primarily designed for businesses and professionals working across gaming, iGaming, marketing technology, financial services, and digital entertainment.

The event is particularly relevant for:

The exhibition's international focus makes it especially relevant for organizations operating across multiple markets.

• Gaming and iGaming operators seeking technology providers, advertising partners, payment solutions, and opportunities for international business expansion.
• Affiliate marketers and publishers interested in gaming-related affiliate programmes, advertiser partnerships, and traffic monetization opportunities.
• Media buyers and traffic acquisition specialists looking to connect with operators, advertising networks, and performance marketing businesses.
• Gaming platform providers offering software infrastructure, gaming technology, APIs, and platform integrations.
• Payment and fintech companies providing transaction processing, digital wallets, alternative payment methods, and financial infrastructure.
• Technology and SaaS providers delivering analytics, automation, cloud infrastructure, platform security, and operational software.
• Advertisers and marketing agencies interested in customer acquisition, international campaigns, and commercial partnerships.
• Business development executives responsible for forming strategic relationships and expanding into new markets.
• Investors and entrepreneurs seeking exposure to gaming technologies, emerging markets, and potential commercial collaborations.
• Industry media and service providers interested in developing relationships with gaming businesses and technology companies.

Global Game Connect focuses on connecting the businesses, technologies, and service providers that support the international gaming and iGaming industry.

The exhibition brings together companies operating across different parts of the gaming ecosystem, encouraging attendees to explore new technologies, exchange market knowledge, and identify opportunities for commercial cooperation.

Rather than concentrating exclusively on gaming products, the event takes a broader approach to the business infrastructure supporting gaming operators, platforms, and digital entertainment companies.

• Gaming and iGaming Operations: Connecting gaming operators, online gaming platforms, software suppliers, and businesses serving the international gaming industry.
• Affiliate and Performance Marketing: Bringing together affiliates, media buyers, advertising networks, and traffic acquisition specialists involved in gaming-related customer acquisition.
• Gaming Platforms and Technology: Exploring software infrastructure, gaming APIs, platform integrations, and technical services supporting digital gaming businesses.
• Payment Solutions and Fintech: Connecting payment processors, digital wallet providers, alternative payment companies, and financial technology businesses serving international operators.
• Digital Advertising and Traffic Acquisition: Examining advertising solutions, customer acquisition strategies, marketing services, and international audience development.
• Emerging Gaming Markets: Exploring business opportunities and market expansion across South Asia and other developing gaming markets.
• Business Partnerships: Facilitating relationships between operators, technology suppliers, distributors, marketing companies, and commercial decision-makers.
• International Market Expansion: Helping companies identify regional partners, evaluate new business environments, and develop cross-border commercial relationships.

The exhibition is one of the central attractions of Global Game Connect 2027.

With more than 150 exhibitors targeted for the upcoming edition, the event provides opportunities for gaming companies, technology providers, payment businesses, and advertising platforms to introduce their products and services to an international professional audience.

The exhibition includes dedicated areas within Cinnamon Life at City of Dreams, including the Lumina Ballroom and The Forum.

Professional networking is a defining feature of Global Game Connect 2027.

The event is designed to bring together people responsible for business development, partnerships, technology procurement, marketing operations, and strategic growth.

According to the organizer's projected audience composition, approximately 30% of participants will represent gaming operators, 20% will work in traffic marketing, and 30% will be decision-makers.

Global Game Connect 2027 also features GGC AWARD 2027, an industry recognition and networking experience associated with the exhibition.

The awards component is designed to recognize businesses and achievements within the wider gaming ecosystem while providing an additional environment for professional interaction.

For participating companies, the awards experience can offer opportunities to strengthen brand visibility, connect with industry representatives, and engage with the wider GGC business community.

Colombo provides a strategic setting for Global Game Connect 2027, connecting international gaming businesses with South Asia's wider technology, payment services, and digital entertainment ecosystems.

As Sri Lanka's commercial capital, Colombo serves as an important center for finance, business services, technology, and international trade.

The organizer positions Sri Lanka as a gateway for businesses exploring opportunities across South Asia and other emerging markets.