GEO Conference New York 2026

GEO Conference New York is a one-day conference on generative engine optimization, or SEO for AI, at Quorum in Midtown Manhattan on Friday 4 December 2026. It runs from 9:30am to 3pm, and the room is capped at 150 seats.

The subject is how a brand shows up, and shows up accurately, in answers from ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews. There are no booths and no exhibition floor, and nothing is recorded or streamed, which the organisers say keeps the discussion candid.

New York is the fourth edition. The organisers list previous editions in Austin, San Francisco and Washington DC, all sold out, and a San Francisco edition follows five days later.

The organisers built the day for marketing leaders, SEO experts, digital marketers, product and tech leaders, and founders.

• SEO and organic search leads at large brands
• Digital marketing and content leaders
• Agency teams offering GEO and AEO services
• Product and technology leaders
• Founders of AI search start-ups
• SEO affiliates and content publishers

The confirmed agenda and speaker line-up are published one week before the conference, and ticket holders hear first. To show the format, the organisers publish a sample day drawn from past editions. It is not the confirmed 2026 programme, but it gives a fair idea of the mix:

• A Fortune 500 panel with search leaders from Marriott International, AT&T and Philip Morris International
• Expedia's Head of Organic & Agentic Search on how GEO became the company's fastest-growing channel
• Jason Clinton of Anthropic on how AI engines surface content
• Vishvak Murahari, whom the organisers credit as the inventor of GEO, on where the field started and where it is heading
• Sixt's case study on 320% more LLM citations in 14 days
• A GEO start-up showcase in the style of Shark Tank, and Semrush data on AI search

The programme is narrowly about the mechanics of being cited: how answer engines choose their sources, and what brands and agencies have changed to appear in them. That is directly relevant to SEO affiliates, comparison publishers and content site owners, whose traffic is the most exposed to AI answers. The small room also makes it realistic to talk to the speakers, who mostly stay for the full day.

The New York edition is sold out: when AFFMashup last checked, the official page showed a waitlist instead of tickets. Every ticket was an all-access pass for the day, from $950 each for groups to $1,100 for one, and a VIP upgrade added priority seating and the VIP reception.

Seats are sold first come, first served, and nobody gets in without a paid registration. Badges are collected at check-in with a photo ID; there is no QR code or confirmation email to show.

Quorum is at 1221 Avenue of the Americas (2nd Floor), New York, NY 10020, in Midtown Manhattan, and there is no official hotel block. LaGuardia is the closest airport at about 25 to 35 minutes by car, JFK takes 45 to 60 minutes, and Newark is around 40 to 50 minutes away and often has cheaper fares. A pre-event dinner the evening before is for confirmed speakers and sponsors only.