Gartner Marketing Symposium/Xpo™ 2026

Gartner Marketing Symposium/Xpo™ 2026 is a Gartner-organized marketing conference scheduled for June 8–10, 2026 at the Gaylord Rockies Resort & Convention Center near Denver, United States. Positioned as a gathering for CMOs and senior marketing leaders, the event focuses on marketing strategy, customer experience, marketing analytics, marketing technology and the role of AI in driving organizational growth. The conference builds on themes and formats showcased in the 2026 edition and promotes continuity into future years.

The conference is designed for a professional marketing audience spanning all levels. Gartner explicitly targets CMOs through its CMO Circle Program, an exclusive track for enterprise-wide or business unit chief marketing officers responsible for significant revenue or public-sector employee counts. Marketing executives are invited to validate strategies with Gartner experts and tools, while marketing analysts can deepen expertise in analytics, AI and brand measurement.

Gartner’s attendee guidance also welcomes non-clients, noting that fully paid registrants have access to all conference activities and session documentation.

The conference program combines Gartner research-led sessions with guest speaker insights and structured networking. Attendees can explore topics such as CMO leadership and C-suite influence, marketing strategy and organizational transformation, and customer attention and behavior shifts, all highlighted as priorities at the 2026 conference. Gartner markets the event as an opportunity to watch opening keynotes, study conference takeaways and access curated sessions that translate "big picture" insights into actionable guidance for the year ahead.

Gartner Marketing Symposium/Xpo includes a mix of keynotes, analyst one-on-one meetings, roundtables, workshops, Ask the Analysts sessions and the Marketing Xpo exhibit area, all listed as part of the standard registration package. Attendees are encouraged to use the Gartner Conference Navigator app to build agendas, register for limited-seating sessions and manage one-on-one meetings. Gartner notes that some interactive formats, including workshops and roundtables, require preregistration due to limited capacity and high demand.

Gartner describes the broader symposium as the "World’s Most Important Gathering of CMOs and Marketing Executives," emphasizing its focus on turning marketing into a strategic growth driver. Published conference topics underscore how CMOs are redesigning organizational structures, aligning cross-functional teams and integrating AI to improve efficiency and long-term impact. Customer engagement themes highlight how AI, new channels and changing preferences are reshaping attention, with sessions aimed at orchestrating journeys that build loyalty and growth.

The event also promotes exposure to leading solution providers in the Marketing Xpo, where attendees can explore technology aligned to Gartner’s research and recommendations.

Gartner promotes the symposium as a place to connect with a community of forward-thinking CMOs and marketing leaders and to build and diversify professional networks. The CMO Circle Program adds CMO-only networking and knowledge-sharing opportunities, including thought leader lunches, workshops, roundtables and research discussions tailored to CMO priorities.

Inclusion is emphasized across the wider conference portfolio, with provisions such as prayer or meditation rooms and parent or mother rooms, and channels for attendees to request accessibility-related support or share feedback on inclusivity.

Gartner classifies Gartner Marketing Symposium/Xpo 2026 within a premium price range and provides detailed 2027 pricing as a reference point for prospective attendees. Published figures show early-bird, standard and public-sector prices in USD, along with group rate discount structures that grant complimentary registrations when multiple colleagues from the same organization attend. Registration can be completed online via the official Gartner conference site, or by contacting the Gartner Conferences team by email or phone.

Gartner urges attendees to review its conference registration terms, including payment methods and cancellation policies, and to avoid sharing credit card details via email.

The 2026 edition is hosted at Gaylord Rockies Resort & Convention Center near Denver International Airport, a venue described by Gartner as showcasing Colorado’s alpine charm. The resort features Arapahoe Springs Water Park, a Grand Lodge Lawn with mountain views, multiple restaurants and bars, a spa and a fitness center. Gartner reserves a limited block of rooms for registered attendees at special rates and advises participants to follow the venue page instructions to book accommodation.

The conferences team also highlights accessibility support, including accessibility ambassadors, and warns about fraudulent hotel booking providers, directing attendees to report suspicious contacts.