EMECEXPO 2026

EMECEXPO 2026 is the International Exhibition for E-commerce, Digital Marketing & Digital Growth in Casablanca, Morocco, taking place at the Casablanca International Fair

The event positions itself around a full commercial ecosystem rather than a single-track conference. Visitors can compare solutions on-site, while exhibitors gain access to merchants, e-commerce brands, retailers, and growth decision-makers looking for tools and partnerships across acquisition, conversion, payments, and operations.

The event is aimed at e-commerce directors and managers, digital marketing professionals, retailers and omnichannel leaders, fintech and payment providers, and founders and SMEs. The official attendee list also includes executives, marketing and digital managers, entrepreneurs, agencies, and startups.

The strongest fit is for professionals who want to evaluate commerce technology, meet potential partners, and compare tools in person. It is also relevant for teams seeking exposure across Morocco and Africa, especially where retail, payment, and digital growth decisions are being made.

The official programme centers on e-commerce, digital marketing, digital growth, retail, and merchant payments. The site highlights solution marketplace activity, practical learning, and targeted connections as the core experience, with topics spanning marketplaces, martech, CRM, omnichannel retail, and fintech.

Key content areas include:

• E-commerce and marketplaces, including platforms, operations, logistics, cross-border, and sales performance
• Digital marketing and performance, including acquisition, SEO, social, analytics, attribution, and content
• Growth, CRM, and retention, including conversion, automation, lifecycle, segmentation, loyalty, and data use
• Retail and omnichannel execution, including POS, unified commerce, click and collect, inventory, and customer experience
• Merchant payments and fintech, including checkout, wallets, BNPL, acquiring, anti-fraud, and compliance

EMECEXPO combines an exhibition floor with conferences, workshops, B2B meetings, and networking areas. The official page also describes solutions and live demos, real case studies, frameworks, and workshops focused on practical skills and real-world strategies.

The ticket page shows that different pass types are designed for different levels of access, from exhibition-only entry to higher-tier passes that include conference sessions, workshop sessions, a VIP lounge, priority check-in, and access to the EMEC Connect Gala. That structure makes the event useful both for discovery and for deeper relationship-building.

EMECEXPO 2026 says it will bring together digital marketing, e-commerce, retail, and merchant payments professionals to connect, share best practices, and accelerate growth. The site also notes more than 180 exhibitors and more than 100 conferences, giving the event a broad mix of product discovery and educational content.

The experience is shaped around practical business use cases rather than passive attendance. Attendees can expect:

• Booths and demo spaces for exhibitors and product teams
• Workshops with methods, checklists, and playbooks
• Conference talks and panels on trends, insights, and industry knowledge
• Networking zones and premium meeting spaces
• Co-located events that add startup, private label, and entrepreneurship themes

Tickets are available through the official event page, with pricing shown on the site and a free standard exhibition pass also listed. The organizer notes that refund policy and visa support details should be checked on the official website before registering.

Useful practical checks before attending:

• OFEC in Casablanca, Morocco. Official exhibition information lists daily hours of 09:30 to 19:00 for all three event days, and the ticket page says passes provide access to exhibition, stage, and networking experiences across the co-located events.
• Confirm the chosen pass type and what it includes
• Review the current ticket availability before purchase
• Check the official page for any updates on gala access or networking benefits
• Verify travel and visa requirements directly with the organizer
• Review the speaker and co-located event pages for the latest programme updates