DMWF Global 2027

DMWF Global 2027 is the London edition of the Digital Marketing World Forum, taking place at ExCeL London on 5 and 6 May 2027. It is the flagship stop on the #DMWF World Series, positioned for senior marketing leaders rather than practitioners, and built around where marketing budgets are actually moving: AI, agentic automation, data infrastructure and the creator economy.

The event is organised by DMWF Ltd, a Bristol-based company registered as number 10860786 and part of the Encore Media Group stable alongside MarketingTech News. The 2027 edition runs in association with JCDecaux. The same team runs DMWF North America in New York, DMWF Europe in Amsterdam and DMWF Asia in Singapore.

DMWF Global is aimed at people with budget authority over marketing spend and the teams reporting to them. The event is relevant for:

- Chief marketing officers and marketing directors setting annual strategy who want peer benchmarks on AI adoption and channel mix. - Heads of social, content and creator marketing looking for platform-level guidance and partnership models that work at brand scale. - Performance and paid media leads tracking how measurement, attribution and automation are changing across search and social. - CRM, data and customer insight leaders working on unified customer views, retention economics and real-time decisioning. - Affiliate and partnership managers, given the presence of Awin and impact.com alongside the creator economy track. - Martech vendors and agencies selling into enterprise marketing teams who need concentrated access to senior buyers. What to Check Before Registering for DMWF Global 2027

Registration runs through the official site, with passes and group booking handled on a dedicated page. Prices step up as the event approaches, and the site has been advertising savings for early booking, so confirm which tier applies before checkout rather than assuming the headline figure still stands.

The scale sets it apart from the other editions. London draws 3,000+ attendees against 2,500 in Amsterdam and 1,500 in New York, with 200+ speakers, 100+ exhibitors and ten parallel conference tracks across two days.

Those tracks cover social media and community marketing, search, media and performance advertising, data, CRM and customer insights, AI-powered automation and lifecycle marketing, brand, creative and communication strategy, influencer and creator economy, omnichannel marketing, CX and loyalty, digital transformation and leadership strategy, AI, agentic and hyper-personalisation, and content, video and storytelling.

The DMWF Learning Hub adds hands-on sessions run by content partners including LinkedIn, Reddit, AWS, the DMA and the BCMA. A networking afterparty closes day one.

The audience is the product here. 56% of attendees sit at director level or above, and the speaker list is drawn almost entirely from brand-side roles rather than vendor marketing teams.

Recent editions have featured Estée Lauder, JPMorganChase, PepsiCo, Unilever, Mars, Visa Europe, Reckitt, Colgate-Palmolive, Kimberly-Clark and Sky on the client side, alongside platform representatives from Google, LinkedIn, Pinterest, Snap and TikTok, and agency leadership from Ogilvy, Dentsu, Omnicom Media and Brainlabs.

For anyone selling martech, that concentration of budget holders in one hall is the entire pitch. For marketers attending, it means the case studies come from people running the actual campaigns rather than from a stage-managed vendor narrative.

The 2027 agenda treats AI as the connective thread rather than a separate track. Sessions run from predictive analytics and agentic workflows through to brand safety in the AI era, measurement in automated marketing, and what marketers actually do when the machine handles execution.

Commerce is the second thread. Panels cover shoppable creator content, marketplace marketing, social-first commerce engines and retention economics, reflecting how far the line between content and checkout has moved.

The sponsor roster tracks the same shift. Awin, impact.com, CreatorIQ and Influencer represent the partnership and creator side, while Optimizely, Quantcast, Hootsuite, ActiveCampaign, AdRoll, Accutics, Bannerflow and Metricool cover the execution and measurement stack.