Digitalium 2027

Digitalium 2027 is a two-day digital marketing and AI festival at Fratelli Studios in Bucharest on 14 and 15 April 2027. The organisers expect more than 1,500 marketers, founders and creators, with over 30 speakers across three stages, and doors open at 9am on both days.

It is billed as a festival rather than a conference: alongside keynotes, panels and masterclasses there is an expo area called Leads Land, food trucks, live music and an after-party on the first night. Most sessions on the published agenda are in English, with some in Romanian.

The 2027 edition puts performance marketing at the centre. The main stage is given over to paid media, funnels, conversion optimisation, attribution and the AI tools behind them, and the organisers promise real dashboards, budgets and ROAS breakdowns.

The organisers' own audience breakdown puts marketing and brand directors first at 23%, followed by CEOs and founders at 20% and creative directors and designers at 16%. On the performance side they expect:

• Media buyers running seven- and eight-figure ad accounts
• Growth leads from fast-scaling brands
• E-commerce and D2C operators
• Performance agencies and consultants
• Analytics and CRO specialists
• CMOs, founders and agency owners

The site describes three stages, Performance, Creative and AI, and twelve topic areas running from SEO and AI search to creator marketing, email automation and data. Its published sample agenda uses different stage names, Company, Creativity and Industry, with sessions such as the opening keynote “The AI-First Company”, “Prompt Battle: Human vs AI” and “The Future of Filmmaking with AI”, so expect the final line-up to change before April. The main stage is set to cover:

• Paid media structures that scale profitably
• AI-assisted creative testing and campaign automation
• Attribution, first-party data and measurement
• Funnel and conversion-rate tactics
• Retention, lifecycle and lifetime-value economics

Digitalium's main stage is built for media buyers, and the organisers name media buyers running seven- and eight-figure ad accounts, e-commerce and D2C operators and performance agencies among the people they expect. That is close to the affiliate and media-buying audience, creator marketing and UGC are on the topic list too, and the early-bird passes are cheap for a two-day event.

Early-bird prices, all plus VAT: The Explorer pass costs €59 (full price €99) and covers both days, all three stages, the Leads Land expo, festival food and coffee, and networking events. The Influencer pass costs €89 (full price €299) and adds both after-parties, late-night networking, a welcome drink and party merchandise. The VIP pass costs €249 (full price €599) and adds a VIP networking area, speaker meet-and-greets and 90 days of session recordings. A student pass costs €29 with a valid student ID.

Group discounts apply automatically at checkout: 5% for two tickets, 8% for three to five, 10% for six to ten and 12% for eleven to fifteen. The Influencer pass refers to two after-parties, but only the Digitalium Night Summit on 14 April has been described so far.

Fratelli Studios is at Strada Glodeni 1-3, Sector 2, Bucharest. The official after-party, the Digitalium Night Summit, runs there from 8pm on 14 April with live DJ sets, AI-generated visuals, an open bar and street food for Influencer and VIP pass holders.