AI IN MARKETING Konferenz Zurich 2027

AI IN MARKETING Konferenz 2027 is a one-day conference on artificial intelligence in marketing at The Circle convention centre at Zurich Airport on Wednesday 21 April 2027, from 9am to 6pm. The programme mixes keynotes, panels and Q&As with national and international AI experts and Swiss universities, and is aimed at people working in marketing who want to use AI well.

It is the third edition. The organisers, the Zurich agency House of Influence, call it the largest AI marketing conference in Switzerland, and their event graphic for 2027 gives one day, four stages and more than 550 attendees.

Ticket sales open in November, with early-bird prices for newsletter subscribers. The speakers and agenda have not been announced yet, and the website is in German, though several sessions at the previous edition ran in English.

The conference is for people working in marketing who want to understand how to use AI properly, and the organisers address decision-makers, specialists and newcomers to the field.

• Marketing and communications leads
• Digital and performance specialists
• Content and social media teams
• Agency teams
• Students and career starters

The 2026 edition, the second, focused on agentic AI, generative AI tools, legal foundations and ethics, with speakers from Canva, Microsoft, Meta, the University of Bern, the University of St. Gallen, Jung von Matt, HWZ and Syngenta. Its agenda covered:

• Agentic AI: autonomous AI agents taking on complex marketing tasks
• GEO: using AI for search optimisation, and for bid and creative optimisation in paid media
• Hyper-personalisation and predictive analytics across touchpoints
• Generative AI for content creation and automation
• Compliance: data security, copyright, hallucinations, discrimination and the EU AI Act
• Digital twins for simulating customer behaviour and testing campaigns

The GEO and paid-media optimisation topics, and the Meta session at the previous edition, are the parts closest to affiliate and performance work, and the compliance theme is useful for anyone publishing AI-generated content in Europe. It is a brand-side event for the Swiss market, so it suits affiliates and agencies working with Swiss and DACH advertisers.

Prices for the new edition have not been published. Ticket sales start in November, and the organisers run a ticket alert and newsletter with early-bird prices for subscribers. Students with a valid Swiss student ID (Legi) on the day can request a discount code.

Each ticket covers all talks, panels and Q&As, the presentations as PDF downloads, a list of all companies attending, a welcome coffee, a three-course flying lunch and a networking apéro, plus cloakroom and Wi-Fi and a loyalty alert for special-price tickets to the following edition. Tickets can be transferred until the event starts.

The Circle convention centre is at Zurich Airport. Trains from Zürich Hauptbahnhof reach the airport in about 12 minutes, and the venue is a few metres from the station.