AI in Marketing Conference Athens 2027

The AI in Marketing Conference returns to Athens on 8 and 9 April 2027. Boussias Events has announced the dates; the venue, programme and ticket packages for the 2027 edition are still to come, and until then the organiser is collecting names through an interest form for early access to tickets and sponsorship.

The conference covers where AI meets day-to-day marketing work, from strategy and creativity to measurable results, with international speakers alongside Greek marketers, panel discussions, award-winning case studies and hands-on masterclasses.

The previous edition took place on 2-3 April 2026 at OTEAcademy, with sessions on search and AI answers, personalisation, performance, creativity and brand trust. Its speakers included Crystal Carter of Wix, Robert Wagner of Google and Rasmus Houlind of Agillic, but none of them has been confirmed for 2027.

Boussias lists the audience as:

• CMOs and marketing leaders
• Digital and brand strategists
• Performance marketers and campaign managers
• Creative directors and content leads
• AI product owners and martech specialists
• Agencies, platforms and tech providers

Boussias describes the format in five parts:

• International speakers and leading Greek marketers on one stage
• Panel discussions on the real challenges marketers face with AI
• Award-winning campaign cases: what worked, why, and the lessons
• Masterclasses that go deeper, from strategy to in-platform know-how
• Networking with CMOs, digital leads, creative directors and brand leaders

Two parts of the audience matter for affiliates. On the iGaming side, Novibet's Digital Marketing Director spoke at the previous edition and OPAP appears among past attending companies; on the e-commerce side, Skroutz and Booking.com are on the same list. For affiliates and performance marketers working the Greek market, it is a practical place to meet brand-side marketing teams, although the room is mainly brand and agency marketers rather than affiliates.

Ticket packages for 2027 have not been published. Boussias Events runs an interest form on the conference site for early news of ticket packages and sponsorship opportunities, so check the official site for prices once they are announced.

The 2027 venue has not been announced. The previous edition was held at OTEAcademy in Athens, but the organiser has not said whether the conference will return there.