AI for Marketers Summit 2027

The AI for Marketers Summit is GSMI's (Global Strategic Management Institute) conference on putting AI to work inside marketing teams, held at the Rio Hotel & Casino in Las Vegas from 23 to 25 February 2027. The first day is for paid pre-summit workshops; the summit itself, with its stages and expo hall, runs on 24 and 25 February.

This is the first in-person edition: earlier AI for Marketers Summits ran online, and GSMI still lists a virtual edition. The organisers describe more than 20 sessions across four tracks, built for senior in-house marketing leaders.

The summit is aimed at in-house marketers, from directors to chief marketing officers. AI and martech vendors attend on a separate, higher-priced pass unless they exhibit or sponsor.

• Chief marketing officers and VPs of marketing
• Marketing analytics and operations leads
• Content, SEO and social leads
• AI transformation and enablement leads

The programme is about moving from individual AI experiments to AI that a whole marketing team relies on. Published sessions cover measuring the return on AI work, building the data layer that marketing tools share, AI search and zero-click results, and reporting and competitive-intelligence demos.

• Workshop: "The AI Judgment Lab: Build the Review Layer for Agent-Driven Marketing"
• Workshop: "Auditing and Rewriting Your Content for AI Search"
• Workshop: "The Marketing AI Data Layer"
• Workshop: "A Change-Management Framework for Marketing and Comms"
• Session: "Zero-Click Search in 2027: How to Adapt and Track AI Traffic"
• Live demos on competitive intelligence and an AI reporting stack

GSMI lists more than 20 presenting speakers, almost all from brand-side marketing teams. Among them are Kaycee Kalpin, Chief Marketing Officer of Premier Inc.; David Velez of Adobe; Sharat Dwibhasi of Chewy; Sabina Goldberg of Microsoft; Nishant Gupta of LinkedIn; Ian Bruce of Forrester; Tawnya Crawford of Getty Images; and Sydney Myers of H&R Block.

AI search and answer engines are changing where traffic comes from, and several sessions deal with exactly that: auditing content for AI search, tracking AI-referred traffic and zero-click results. For affiliate managers, SEO-led publishers and performance teams who sell to brand marketers, it is a room full of in-house marketing leaders working through the same shift.

Two pass types cover the summit days and the expo hall; workshops on 23 February are booked separately at $325 each. Registrations are verified, and group rates apply to three or more people from one organisation. The Practitioner price climbs on a ladder: $1,395 from 20 November, $1,495 from 18 December, $1,595 from 22 January and $1,695 at the door.

Prices on the official page when AFFMashup checked it at the end of October:

• Summit Pass, Practitioner (in-house marketers): $1,295 until 19 November
• Summit Pass, Solution Provider (AI and martech vendors): $2,500
• Pre-summit workshops: $325 each

The Rio Hotel & Casino is at 3700 W Flamingo Rd, just off the Las Vegas Strip. GSMI notes the Rio's $340 million refurbishment, which brought 1,500 remodelled suite-sized rooms and a modernised convention complex.