AI for Marketers Masterclass New York 2026

The AI for Marketers Masterclass New York is a free, half-day session for senior marketing leaders at Scandinavia House on Park Avenue, on the morning of Wednesday 21 October 2026. It runs from 8:45am to 12:45pm local time and is organised by Masterclassing, which holds small-format events for marketers across North America, the UK, Europe, the Middle East and APAC.

The format is built for conversation rather than a big stage. Short expert talks open the morning, most of the time goes to roundtables where attendees compare problems and fixes, and a keynote case study from a brand closes the session before lunch.

Masterclassing starts from a familiar problem: most marketing teams now use AI in some form, but many have not got beyond the pilot stage. The morning is about what changes campaign results and day-to-day operations once the experiments are over.

It is a separate event from GSMI's AI for Marketers Summit, which has a different organiser and format.

Masterclassing aims the morning at senior marketing leaders. Roles that suit the format include:

• CMOs and heads of marketing at brands
• Digital and growth marketing leads
• Marketing operations managers
• Agency leaders working with brand clients
• Affiliate and partnership managers on the advertiser side

The expert talks come from Rocketium, RDA, Brand Pilot AI and Storyblok, the companies Masterclassing credits as its experts for this edition. Each talk lasts around ten minutes, which leaves an hour and a half for the roundtables; the timings are in the agenda on this page.

Joel Paulino, Senior Director of Marketing at Verizon Value, gives the keynote. He has led brands at Verizon, AB InBev, Bacardi, Pernod Ricard, Johnson & Johnson and Duke & Dame Whiskey, at startups as well as Fortune 100 companies, and his work centres on turning consumer insight into repeatable systems for growth.

The talks and roundtables cover five areas.

• Winning attention with AI-powered cultural intelligence and insight
• Lifting campaign performance across channels with predictive AI and automation
• Personalising customer experiences at scale while keeping them authentic
• Streamlining marketing operations with AI-driven workflows
• Measuring and improving ROI with AI insights

This is a brand-side room, and that is its value for AFFMashup readers. Affiliate and partnership managers, performance marketing leads and agency teams who work with brands can hear how senior marketers are using AI for campaign performance and measurement, and meet them over breakfast and lunch instead of across an expo hall.

Attendance is free, but places are limited and are requested through the registration form on the Masterclassing page, using a work email address. Masterclassing covers the cost of each seat, and registering counts as a commitment to attend: not turning up, or cancelling within two weeks of the event, brings a $200 (or equivalent) fee. The fee is waived if a suitable colleague attends instead.

Scandinavia House is at 58 Park Avenue, New York, NY 10016. Breakfast starts at 8:45am, so arriving a few minutes early leaves time to check in and meet the other attendees before the talks begin at 9:15am.