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23rd Edition S&OP and Integrated Business Planning Excellence

Three-day digital marketing conference in The Hague, Netherlands, 18–20 May 2026. Expect 20 speakers, organised by marcus evans.

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Ended 20 May 2026

23rd Edition S&OP and Integrated Business Planning Excellence event banner
Dates18–20 May 2026Mon–Wed · 3 days
LocationThe HagueNetherlands · venue to be announced
AudienceSize not published20 speakers
TicketsTo be announcedregister on marcusevans.com

About 23rd Edition S&OP and Integrated Business Planning Excellence

23rd Edition S&OP and Integrated Business Planning Excellence is a marcus evans conference taking place in The Hague, Netherlands from 18 to 20 May 2026. Designed for advanced-level practitioners, the event focuses on sales and operations planning, integrated business planning, AI in planning, demand forecasting, resilience, and cross-functional collaboration. Across two intensive days of keynotes, case studies, workshops and roundtables, participants explore how to turn S&OP and IBP into strategic drivers of business agility and value.

Key facts

Dates
Mon 18–Wed 20 May 20263 days
Venue
To be announcedThe Hague, Netherlands
Format
In person · Conference
Expected audience
Not published20 speakers
Tickets
To be announcedregistration on marcusevans.com
Organiser
marcus evans
Language
English
Focus
Digital Marketing · S&OP · Integrated Business Planning · Supply Chain · AI In Planning
Official site
marcusevans.com ↗

Dates, venue and prices are checked against marcusevans.com · last updated 30 July 2026 · Report a change

Who attends 23rd Edition S&OP and Integrated Business Planning Excellence

The conference is positioned for advanced practitioners responsible for planning, supply chain and business integration. Roles highlighted by the organiser include S&OP Directors seeking AI and resilience strategies, Supply Chain Executives aiming to optimise end-to-end value chains, Demand Planners focused on forecast accuracy, and Business Planning Managers working to align financial and operational goals.

Given the focus on AI-enabled planning, governance, and cross-functional decision-making, organisations with complex supply chains or multi-region operations will benefit from the mix of strategic guidance and detailed case studies. The event language is English, and sessions are tailored to participants who already work with S&OP, IBP or related planning frameworks.

Why affiliates and networks go

Programme scale

20 speakers, 3 days of sessions.

Why affiliates and networks go

Meet the buyers and partners behind digital marketing in The Hague — and the side events around it.

Programme and agenda

Themes on the programme

S&OPIntegrated Business PlanningSupply ChainAI In PlanningDemand ForecastingResilienceScenario PlanningBusiness Agility

What The Programme Covers

The agenda combines strategic keynotes with practical sessions that address both technical and organisational aspects of planning. Attendees can expect content on integrating demand and supply planning, embedding AI into planning cycles, and adapting processes for high variability and market volatility. Sessions highlight real-world applications from companies in consumer goods, manufacturing, mobility, healthcare and logistics, giving participants concrete examples rather than abstract theory.

Key programme elements include:

  • Integrating demand and supply planning to align sales, production, inventory and service levels
  • Using generative AI and domain-trained language models to stress-test S&OP and IBP plans
  • Adapting planning processes to manage volatility through flexible cycles and scenario simulation
  • Leveraging collaborative intelligence and cross-functional orchestration to enhance S&OP and S&OE value
  • Designing resilient end-to-end supply chains that can withstand global disruptions and shocks

Themes and Case Studies

The first day emphasises implementation of AI and data integration, alongside finance integration and resilience-building across the supply chain. Case studies and workshops explore dual sourcing, supplier diversification, inventory policies for critical materials, and the role of risk identification in planning processes. Speakers from organisations such as Amica Group, LTPlabs, Canyon Bicycles, Elisa Industriq, University of Zurich, Ariston Group and Stellantis share detailed experiences from their S&OP and IBP transformations.

On the second day, the programme turns to strengthening demand planning under market volatility and empowering cross-functional collaboration. Keynotes examine agile S&OP as a governance and growth engine, and best practices for defining the interface between S&OP, IBP and S&OE in AI-driven environments. Case studies from Evergreen Garden Care, HAN University of Applied Sciences, AbbVie, Haier Europe, BDR Thermea Group and Mammaly address AI adoption, leadership capabilities for change, global process standardisation and AI-enabled scenario planning.

In pictures

23rd Edition S&OP and Integrated Business Planning Excellence, previous edition

Tickets and prices

Pass price

Registration closed

This edition has ended.

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Is it worth the spend?

Ticket plus flights and hotel, against the deals you expect to close.

Tickets and Practical Considerations

23rd Edition S&OP and Integrated Business Planning Excellence is described as a premium, learning-focused conference with a medium-sized crowd. It is organised by marcus evans, with registration available via the official event page. Pricing details are not presented in the supplied information, so prospective attendees should review current ticket options, any available discounts, and terms such as refund policies directly on the organiser’s site. The conference operates on Central European Time and suggests business casual dress.

As visa support information is not detailed in the programme, international participants are advised to confirm travel, visa, and accommodation arrangements independently and cross-check any guidance offered by marcus evans before completing registration.

Venue and getting there

Venue to be announcedThe Hague, Netherlands · the organiser has not published the venue yet

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Entry & visa

Schengen short-stay (Type C)

Schengen rules: up to 90 days in any 180-day period. Apply at the consulate of your main destination.

Lead time: Schengen visa: 15 calendar days typical, up to 45 in busy season.Official Netherlands source ↗Confirm entry rules on the official source before you travel.

Weather

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Forecast within 16 days of the event, monthly average otherwise.

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Side events and parties around marcus evans

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23rd Edition S&OP and Integrated Business Planning Excellence FAQ

What are the dates for 23rd Edition S&OP and Integrated Business Planning Excellence in The Hague, Netherlands?

23rd Edition S&OP and Integrated Business Planning Excellence is scheduled for May 18, 2026 to May 20, 2026 in The Hague, Netherlands. Always confirm the final agenda and timezone on the official event page before booking travel.

What venue and city are listed for 23rd Edition S&OP and Integrated Business Planning Excellence?

23rd Edition S&OP and Integrated Business Planning Excellence is listed for The Hague, Netherlands. Venue, hall, and address details can change, so use the official event page as the final source before arrival.

Is 23rd Edition S&OP and Integrated Business Planning Excellence relevant for Digital Marketing teams?

23rd Edition S&OP and Integrated Business Planning Excellence is most relevant for Digital Marketing, with a focus on Digital Marketing. It is useful for teams comparing audience fit, meeting value, market focus, and travel timing.

What ticket or registration details are listed for 23rd Edition S&OP and Integrated Business Planning Excellence?

Ticket pricing for 23rd Edition S&OP and Integrated Business Planning Excellence is not clearly specified in the current AFFMashup record; the connected registration source is marcusevans.com. Check the official registration page for the latest prices and pass types.

Who organizes 23rd Edition S&OP and Integrated Business Planning Excellence and what is the event focus?

23rd Edition S&OP and Integrated Business Planning Excellence is listed with marcus evans as the organizer and is categorized around Digital Marketing. Use the organizer profile and official website to verify updates before attending.

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18–20 May 2026The Hague, Netherlands · price to be announced
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